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Julian Lumpkin
You need Case Studies & Video Testimonials. We can help.
Julian Lumpkin is the Founder and CEO of SuccessKit, a company that creates case studies and video testimonials for B2B companies.13 He founded SuccessKit in January 2017 and is based in the Greater New York City Area.1
Before starting SuccessKit, Julian had a career in sales and sales management:
- He worked at Axial from 2013 to 2016, progressing from Account Executive to Sales Manager.1
- Prior to Axial, he held positions at CraigMichaels, Inc. and IQPC in sales roles.1
Julian's experience in sales taught him the value of using case studies in the sales process, which led him to create SuccessKit.3 The company helps B2B sales and marketing teams generate and deliver content that sales representatives need to be successful.2
As the founder, Julian oversees every case study produced by SuccessKit, ensuring that each one tells a powerful story while making the process easy for clients and their partners.13 He also handles sales for the company and serves as the point person for new clients.3
Julian's approach to growing SuccessKit has involved leveraging his network, cold calling, LinkedIn advertising, and content marketing.3 He emphasizes the importance of focusing on customer success stories rather than the company's own success.3
Highlights
In the most recent episode of my podcast, Alice Heiman shares her story of becoming an "accidental" entrepreneur.
What stood out to me about her story and her approach is the importance of having the right mindset during different business cycles. She gives some practical tips and demonstrates the type of mindset (positive, customer, focused, steadfast) that I strive to take.
See link to the full episode in the comments!
In the latest episode of my podcast, Nick Verity shares how he co-founded and grew Cleverly into a successful agency.
What struck me about his story is the power of simple, direct, messaging.
He talks about how they went from struggling to grow to absolutely bombarded by inbound leads after they crystallized their value down to one simple, compelling, sentence.
Wouldn't we all like to be bombarded with inbound leads??!
Have a listen (link in comments) to hear about the specifics and how it happened for Nick and his team.
