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Julian Smith

Managing Director at B7. NED.

Julian Smith is a partner and owner at B7, a company dedicated to helping brands identify the most compelling essence they can stand for or communicate promptly in a cluttered consumer environment. With a background in classic marketing training at Unilever and The Coca-Cola Company, Julian brings extensive experience from senior strategy positions across renowned advertising agencies globally. B7's innovative approach blends traditional marketing principles with cutting-edge digital strategies to assist brands in defining their purpose, optimizing growth, and streamlining innovation for enhanced appeal.

Highlights

Oct 11 · linkedin

#CareRooms is doing great things to help people recover in someone else's home after hospital discharge. Homely comfort, company & cooking to help speed up the recovery process!. As a board member, I'm very encouraged to see the Care Rooms team building more momentum in North Yorkshire. Well done #LizzieGaudin for your dedication and leadership!

Jul 29 · linkedin

26% of marketing budgets wasted on poor briefing and misdirected work! It's time for brand strategy to step up. Say no to "agile" briefs devoid of rigour! Do you honestly know the single most compelling thing your brand could say?

Julian Smith
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Location

London, England, United Kingdom