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Juliana Braga
Regional Marketing Manager na MAC Cosmetics Inc.
Professional Background
Juliana Braga is a highly accomplished marketing and communication professional with an extensive background in the beauty and consumer goods industries. Having held pivotal roles at major global companies, including Avon, Ambev, PepsiCo, and Ferrero, Juliana has successfully demonstrated her expertise in driving brand awareness, strategic marketing initiatives, and product innovation. Presently, she serves as the MAC LATAM Regional Marketing Manager at MAC Cosmetics Inc., where she leads marketing strategies that penetrate the Latin American market, aligning the brand’s initiatives with consumer insights and trends.
Throughout her career, Juliana has held various positions at Avon, starting as a Marketing Intern and evolving to Senior Product Manager for Lips and Eyes Makeup. Her tenure at Avon also saw her contribute as the Senior Brand Manager for Lips and Face Makeup and as the Category Marketing Manager for Body Care. Each role underscored her ability to strategize effectively and execute marketing campaigns that resonate with diverse consumer segments.
Prior to her successful career at Avon, Juliana made significant contributions to Ferrero, where she worked as a Brand Manager for iconic products like Ferrero Rocher and Nutella. Furthermore, she brought her marketing acumen to Ambev, focusing on the sales and promotion of soft drink brands during her time as Brand Manager for Flavors Soft Drinks. Her journey in the field began at PepsiCo, where she honed her skills as a Marketing Analyst, contributing to campaigns for several brands, including Kero Coco and H2OH!
Juliana’s multiyear experience across different sectors illustrates her adaptability and expertise in marketing. Possessing a profound understanding of market dynamics, her strategic approach brings measurable results and enhances brand visibility in competitive landscapes.
Education and Achievements
Juliana’s educational background is as impressive as her professional career. She has pursued several advanced degrees to enhance her expertise in marketing and communication.
- Post-Graduate Certificate in Marketing Management at Insper: This program equipped Juliana with advanced marketing strategies and management skills that are essential for leading successful marketing teams and initiatives.
- Post-Graduation in Cosmetology Applied to Aesthetics at Senac Brasil: Here, she delved into the scientific and aesthetic aspects of cosmetics, providing her with a unique perspective that is invaluable in the beauty sector.
- Bachelor’s Degree in Business and Communication from the University of Leeds: This international education equipped her with essential principles of business and effective communication strategies.
- Bachelor's Degree in Advertising and Propaganda from the Universidade de São Paulo: This foundational experience in marketing and advertising has significantly influenced her career path and highlighted her creative prowess.
- Marketing and Communication contributions through involvement in literature: Juliana has engaged in collaborative projects that explore various facets of marketing.
- Scientific Initiation Scholarship in ROI at the Universidade de São Paulo: This opportunity allowed her to engage in research that analyzed return on investment in marketing strategies, further enhancing her analytical skills.
Juliana's commitment to her professional growth through education illustrates her determination to stay at the forefront of marketing trends and innovations. Her multifaceted educational experiences provide her with a robust toolkit for navigating complex marketing challenges and developing impactful strategies.
Achievements
Juliana Braga’s career is marked by numerous achievements that showcase her prowess as a marketing manager. During her time at Avon, she played an instrumental role in launching several successful products, significantly contributing to the company's market share in the cosmetics industry.
At Ferrero, she was pivotal in repositioning brands such as Nutella, ensuring they remained strong contenders in a fast-evolving market. Her work was not just about sales figures, but also focused on brand equity and consumer engagement, using creative approaches to create memorable campaigns.
In her current role at MAC Cosmetics, Juliana has not only executed marketing strategies but has also served as a mentor to rising marketing professionals, sharing her vast knowledge and experiences to foster new talent within the industry. Her endeavors extend beyond mere employment – they reflect her passion for the industry and a commitment to driving brand success through innovative marketing solutions.
Juliana Braga's professional journey in marketing and communication is a testament to her dedication, expertise, and adaptive approach in a fast-paced industry. Her qualifications, knowledge, and strategic mindset continue to help her in leading successful marketing strategies for well-known global brands.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.