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Juliana Koh

CRM & Lifecycle strategies and operations | Hands-on in Iterable and Braze

Juliana Koh is an experienced Growth & Retention Marketer with a specialty in CRM and Lifecycle. She has a successful track record in enhancing CRM functions, team growth, contract management, and driving user retention in companies like Seamless/ Grubhub, Spotify, Outschool, and Mozilla.

Juliana's expertise includes Martech experience, where she managed RFPs, ESP migrations, and multi-channel campaigns. She played a pivotal role in establishing and growing CRM departments at Outschool, NEOU, Peloton, and C21Stores.com. Additionally, her Global POV at Spotify involved launching localized lifecycle programs in over 20 locales worldwide.

With hands-on experience in various platforms like Iterable, Braze, Salesforce Marketing Cloud, Segment, and others, Juliana is well-versed in maximizing marketing technologies for effective campaigns and user engagement.

On a personal note, Juliana loves dogs, food, and traveling to Asia. She holds a B.S. in Business Computer Information System from St. Cloud State University and a Certificate in Digital Media Marketing from New York University.

Juliana has held key positions such as Senior Lifecycle Marketing Manager at Mozilla, CRM Lead at Outschool, Head of CRM at NEOU, and Global CRM Marketing Manager at Spotify. She has also served in various roles focusing on CRM, retention marketing, and email analytics in companies like Peloton, Grubhub, Century 21, and The New York Times.

Juliana Koh
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Location

New York City Metropolitan Area