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Julie Bentley

Social Strategist @ Merkley+Partners

Julie Bentley is a seasoned social strategist with a strong background in brand strategy, known for her expertise in implementing new social tools and creating socially-native content. She has a proven track record of working collaboratively with creative teams from concept to execution.

Julie's career highlights include working on DE&I initiatives, writing for and featuring in the Webby-awarded #5Things: This Week in Social at Grey, and successfully pitching influencer strategies that enhance client ROI and social presence.

Notably, during her time at Grey, Julie utilized her social listening skills to recognize an opportunity involving BTS fans requesting a 'purple Vegas' (Borahaegas) on Twitter. This initiative sparked a successful campaign that garnered 9 billion organic impressions worldwide.

Julie's educational background includes a Bachelor's degree in Public Relations, Advertising, and Applied Communication from the University of Colorado Boulder, as well as studying Japan Studies as an exchange student at Waseda University.

Throughout her career, Julie has held roles such as Social Strategist at Merkley + Partners, Junior Associate in Social and Connections at Grey Group, and Freelance Strategist at YEARONE. She has also gained experience through marketing and social media internships at various organizations.

Julie Bentley
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Location

New York, New York, United States