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julie berger
Stirring Shit Up!
Julie Berger is the first Chief Media Officer at Giant Spoon, an integrated agency known for its creative media planning and buying practices.1 She joined the company in July 2023, bringing extensive experience in the media industry to her new role.2
Professional Background
Berger is a media veteran with a diverse background spanning brands, agencies, and media publishers.1 Her career highlights include:
- Leading the investment practice at WPP's agency, EssenceMediacom
- Serving as the media client leader at Farmers Insurance
- Spending 10 years at IPG's Initiative Media, co-leading its Investment practice on the west coast
- Working on the media supplier side at Valueclick, building out their ad network capability
Role at Giant Spoon
As Chief Media Officer, Berger is responsible for:
- Leading the agency's integrated media team across all client accounts3
- Expanding services and enhancing the strategic and digital media capabilities
- Supporting efforts to elevate media's role from transactional to transformational1
Personal Approach
Berger describes her mission as "stirring shit up" at the intersection of creative and media.2 She is known for driving business results through breakthrough creative media strategies and is passionate about reimagining the advertising process to help brands stand out in a crowded marketplace.1
LinkedIn Presence
On LinkedIn, Julie Berger uses the username "juliebergermediaexpert" and describes herself as "Stirring Shit Up!" in her profile.2 Her location is listed as Los Angeles County, California, United States.
Highlights
Want to know How to Turn Crazy Ideas into Reality? Vote for this panel topic to find out how Giant Spoon does it.
The WNBA had a huge first week in terms of attendance, ratings and revenue!
The league saw a 14% increase in attendance from last year with both New York and Indiana leading the way with more than 17,000 fans at their home openers. The Liberty became the first team in WNBA history to have more than $2 million in ticket revenue for a single game in it’s opener. In all, there were 10 sellouts during the league’s opening week.
If you're not integrating your brand here, you're missing out on getting in front of a highly engaged and rabid fan base that is only going to continue to grow.
Here's how we think about capitalizing on cultural moments like this at Giant Spoon. 👉 https://lnkd.in/gg_N3Sp8
