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Julie Despraz
Head of Growth @Lookback 👩🏻💻 | Sales and Personal Branding tips ☕️
Julie Despraz is the Head of Growth at Lookback, a company that specializes in facilitating remote user interviews, usability testing, and gathering customer feedback. Her role encompasses both growth and sales, where she focuses on transforming research skeptics into champions of research methodologies. Julie is also known for co-hosting the "She Hustles" podcast, where she discusses various topics related to personal and professional growth.
In her professional journey, Julie emphasizes her passion for coffee culture, storytelling, and personal development. She actively engages with her audience on LinkedIn, sharing insights on personal branding and career growth strategies. Her LinkedIn profile highlights her commitment to helping others achieve their professional goals and navigate their careers effectively .123
Highlights
You can have the best product in the world, but if you don't know how to demo it well, it might as well not exist 👇🏼
40% of SaaS B2B buyers request a demo before purchasing a new tool. Here are some best practices to nail your next product demo:
→ Know your audience. Before the demo, research the attendees to tailor your pitch to their specific needs.
→ Keep it short and sweet. Your demo should be like a TED talk; give the highlights, not a deep dive.
→ Show, don't tell. Don't just talk about your product, show it in action. Use videos, animations, and interactivity to showcase its features.
→ Be interactive. Your demo should be a conversation, not a lecture. Encourage questions and feedback from your audience.
→ Be authentic. Your audience wants to connect with a real person, not a robot. Be genuine and allow your personality to shine through.
→ Test and rehearse (and get feedback from your peers) Practice makes perfect. Make sure you know the demo inside and out before presenting it.
What else would you add?
#b2bsales #productdemos #saas
I always get asked when I am meeting someone new at a conference - what's your favourite part about working at Lookback?
I always give the same cliché answer.
→ The people.
It's the most honest answer I can give though. Because everyone shows up everyday with a passion for our product, our customers and innovation.
Most importantly though, I am surrounded by people who want to see each other win. They are willing to lend out a helping hand to anyone.
"Unity is strength. . . when there is teamwork and collaboration, wonderful things can be achieved." - Mattie Stepanek
Lookback has a great product that helps many. But the people is the part that truly makes this organization extra special. 💙
#remotework #teamwork #saas
