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Julie DeTraglia

VP, Ads Measurement Strategy, Netflix - Former Amazon, Hulu, NBCU

Julie DeTraglia is a seasoned marketing, strategy, and insights executive with expertise in streaming services, the television landscape, consumer insights, and revenue growth.

She is recognized for her leadership in developing advanced methodologies, industry-leading analytics, and insights to inform business decisions and drive growth.

Julie obtained a Bachelor of Arts (B.A.) degree from Dartmouth College.

Her impressive career includes notable positions such as VP of Ads Measurement Strategy at Netflix, Global Head of Sports Strategy and Research at Amazon, and EVP of Research, Insights & Analytics at Hulu & Disney Media Entertainment Distribution within The Walt Disney Company.

Prior to these roles, she held key positions at NBCUniversal, Inc., CTN Media Group, Microcast, Inc., MGM Worldwide Television, Paramount Advertiser Services, and CBS Television, showcasing a diverse experience in the media and entertainment industry.

Highlights

Aug 20 · linkedin

So much going on in Netflix Ads - from huge upfront gains, big sponsorship announcements and NFL deals to programmatic enablement, first party ad tech and new measurement solutions. Exciting times!

Aug 16 · linkedin

Dress like Emily: Netflix's unique partnership with Google cultivates the natural journey from viewing to fandom to commerce. Start watching season 4 - and shopping - now!

Julie DeTraglia
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Location

New York City Metropolitan Area