Suggestions
Julie Diver
★ Gaffer @39steps: brand impact + clear messaging for service-based business owners ★ #juliedoodles
Julie Diver is a founding member and Trustee at Kids Love Clothes, a charity dedicated to assisting struggling families in the Lothians by providing essential children's clothing. In addition to her role at Kids Love Clothes, she is also the Gaffer at 39steps, where she focuses on brand transformation and impact for owner-managed B2B businesses. Julie is passionate about helping non-profits and charities enhance their effectiveness in serving communities, emphasizing evaluation and organizational learning in her work.1
Highlights
CALLING ALL PUB QUIZ FANS! 🙌 🍻
Entries are now open for the BIG EDINBURGH PUB QUIZ 2024! in aid of our charity, Kids Love Clothes.
Me and my fellow trustees, including the amazing Denise Thomas last ran the quiz in 2019, where the winning team was the Quiz Control Freaks from Aberdeen Standard Investments.
Back after a 5 year haitus, can YOUR team lift the trophy for 2024?
Get your work colleagues, your family and/or friends together and go for the kudos!
Hosted by the wonderful Andrew Wildgoose of Goose's Quizzes, who has supported our quiz since we created the first one, back in 2017.
~ INFO ~ 🗓️ Thurs 3 October, 7pm ⛪️ Assembly Roxy, Edinburgh 🎟️ Entry: £100 for teams of up to 6.
As well as the obvious kudos and bragging rights, to be won, there will be fantastic prizes up for grabs on the night too.
Fancy yer chances? 👉 Please pop your deets on the link (in top comment - tryna beat the Linkedin algo bods)
All proceeds go to Kids Love Clothes. Help us raise valuable funds to keep our small but mighty entirely-volunteer-led charity running, providing a wardrobe’s worth of clothes for every child in the EH postcode region who needs it.
Last year we clothed 1805 local children. With your help, we can reach even more.
See ye there!
'I don't need to sell services'.
...then maybe, you don't need a site.
This morning, we got an enquiry from someone who'd seen work completed for a client.
They were interested in a simple landing page because they didn't need their site to sell their services. Ok...
Now, this person already has a site (last updated 2011, but, y'know. Least it's there...?)
I get it. Many people are worried about coming across as too salesy in their comms. That is an easy fix, though.
In reality, ALL sites are a form of promotion, whether it's overtly selling - Am*zon, anyone? - or not.
The key reasons for a professional services business to need a decent site are to:
👉 showcase completed projects to prospects, looking for confidence, evidence and trust that the business can handle their potential project (lead gen)
👉 encourage talent into the business by sharing what the culture is like and who the people are to potential new colleagues (recruitment)
👉 explain specific services to prospects and clients (shorten the sales cycle)
👉 share industry knowledge which positions you as an expert and aids trust (expertise)
There's that trust thing again.
I'd argue that if your professional services business doesn't have any requirement for one or more of those things, you don't need a site at all...
