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Julie Iau
Account Manager (360°)
Professional Background
Julie IAU is a seasoned professional in the fields of communication, marketing, and account management. With an impressive academic background, she has honed her skills and expertise across diverse industries. Currently, she holds the position of Manager Account at Extreme Agency, where she utilizes her extensive knowledge in marketing strategies to foster client relationships and enhance brand visibility. Her trilingual abilities in French, English, and Chinese further enrich her capacity to communicate and engage with a wide audience, making her an invaluable asset to her team and clients alike.
Prior to her current role, Julie gathered extensive experience working for SNCF, the French national state-owned railway company. She served as the Chef de projet CRM junior at TRANSILIEN, where she played a vital role in implementing customer relationship management strategies that greatly improved customer engagement. Furthermore, in her capacity as Chef de projet Communication Externe junior for SNCF Voyages TGV, she developed effective external communication strategies that contributed to the marketing of TGV services, making rail travel more attractive to potential customers.
In addition to her significant tenure at SNCF, Julie's career path includes pivotal roles in marketing and communication at various esteemed organizations. She worked as Animatrice Marketing Local at Société Générale, where she executed local marketing campaigns that strengthened the brand’s presence in different regions. Additionally, her role as Chef de projet OPS crossmedia (opérations spéciales) at Havas Group allowed her to explore the exciting realm of cross-media marketing strategies, whereby she successfully integrated various communication channels to deliver cohesive marketing messages. Throughout her professional journey, Julie has showcased her ability to strategize and execute plans that resonate well with target audiences.
Education and Achievements
Julie’s educational journey sets a solid foundation for her career. She earned her Master 2 en Management, Marketing, Communication from KEDGE Business School, a prestigious institution recognized for its innovative approach to business education. This program equipped her with advanced skills in management and marketing, preparing her to tackle real-world challenges effectively. In addition, Julie embarked on an enriching academic exchange at 中国人民大学 (Renmin University of China) to study the Chinese market. This experience not only enhanced her linguistic proficiency but also deepened her understanding of international business dynamics.
Her academic accolades also include a Baccalauréat in STG specialité marketing from Lycée Epin, where she graduated with distinction (mention B), and rigorous training in the Classe Préparatoire aux Grande Ecoles at Lycée Michelet, which provided her with the analytical and critical thinking skills that are crucial in the business sector. Julie’s dedication to her education is a testament to her commitment to professional excellence.
Achievements
Throughout her career, Julie IAU has made significant contributions to the organizations she has been a part of. At Extreme Agency, her strategic approach has led to the successful management of key accounts, propelling brands into the spotlight through carefully planned marketing initiatives. Her tenure at SNCF allowed her to influence projects that enhanced customer satisfaction and loyalty, with measurable improvements seen in customer engagement metrics during her time in CRM management.
Julie’s involvement in cross-media projects at Havas Group reflects her adaptability and understanding of the complexities of modern marketing, where the blending of digital and traditional methods is essential. Her experience in executing marketing campaigns at local scales for Société Générale underscores her capability to tailor strategies to fit specific markets, demonstrating her versatility in different marketing contexts.
In her early career as Assistante Commerciale at StarOfService, Julie developed a strong foundation in client services, which has undoubtedly benefitted her in subsequent roles where client relationship cultivation is paramount. Furthermore, her active participation in communication efforts as Responsable Communication at KEDGE Business School has allowed her to engage with fellow students and faculty, enhancing the overall student experience through effective communication strategies.
Overall, Julie IAU is a dedicated professional whose career trajectory reflects her passion for communication and marketing. Her multilingual capabilities, combined with her robust educational background and diverse work experience, position her as a leader in her field. She continues to make strides in her career, eager to take on new challenges and contribute to the growth and success of her clients and organizations.
