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Julie Kim

Versatile communications leader with extensive broadcast journalism experience

Julie Kim is the Director of Executive Communications at the New York City Fire Department (FDNY). With over 20 years of experience in broadcast journalism, she has developed a versatile skill set in communications.

In her current role, which she began in November 2022, Kim manages the FDNY’s social media channels, significantly increasing their reach by over 50% across multiple platforms. She launched the FDNY's TikTok account to engage a younger demographic and promote recruitment, achieving 20,000 followers within two months. Kim is responsible for creating and curating content, maintaining an editorial calendar, and advising other FDNY bureaus on best practices for social media engagement.1

Prior to her role at FDNY, she founded Brown Dog Media, LLC, where she specialized in media relations and content management for various clients, including healthcare institutions. Her work has garnered national attention, especially during the COVID-19 pandemic, where she focused on educating the public about health-related issues through effective communication strategies.1

Highlights

Sep 30 · Vancouver Sun
Laugh along to the lighter side of quarantine at Presentation House's comedy fundraiser - Vancouver Sun
Meet the wannabe kidfluencers struggling for stardom - MIT Technology Review
Meet the wannabe kidfluencers struggling for stardom - MIT Technology Review

Related Questions

What are some of Julie Kim's most notable achievements at the New York City Fire Department?
How did Julie Kim transition from broadcast journalism to her current role at the FDNY?
What strategies did Julie Kim use to increase the FDNY's social media reach by over 50%?
Can you provide examples of the viral videos Julie Kim created for the FDNY TikTok?
What was the impact of Julie Kim's social media campaigns on the FDNY's recruitment efforts?
Julie Kim
Julie Kim, photo 1
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Experience

Director of Social Media at New York City Fire Department (November 2022 - Present)
Founder at Brown Dog Media, LLC (May 2016 - November 2022)

Education

Bachelor of Arts in Broadcast Journalism from New York University

Location

New York City Metropolitan Area