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Julie Traxler
Project Manager. Product Manager. Integration Manager. Mergers & Acquisitions. Change Manager.
Julie Traxler is the founder of Maverick Mentors, a consulting and mentoring firm that supports entrepreneurs and small business owners. She launched Maverick Mentors in 2020 during the COVID-19 pandemic, initially aiming to help friends and family navigate the uncertainties of the time. With a strong background in operations, leadership, and mergers and acquisitions, Traxler transitioned from offering informal assistance to establishing a structured business that has served over 500 clients in its first three years.12
Professional Background
Traxler brings over 20 years of experience in business, having launched more than 30 businesses and led significant acquisitions. Her expertise spans various sectors, including construction, pharmaceuticals, and technology. She is also known for her operational excellence and has served as a fractional COO for small businesses.13 Additionally, she co-authored the book "Seriously?! Now What? A Small Business Guide to Disaster Preparedness," showcasing her commitment to supporting entrepreneurs.3
Maverick Mentors
Maverick Mentors offers a range of services, including one-on-one mentoring, group mentoring, masterminds, and masterclasses. The firm focuses on helping clients navigate what Traxler calls the "messy middle" of entrepreneurship—when initial excitement wanes and challenges arise. The company prides itself on being a partner in success rather than a long-term service provider, aiming to empower clients to become self-sufficient.12
Personal Insights
Traxler emphasizes the importance of adaptability and resilience in entrepreneurship. She acknowledges the challenges she faced when starting her business, including the need for effective marketing and sales strategies. Her journey has been characterized by continuous learning and growth, as she adapts her approach based on client needs and market dynamics.12
Outside of her professional endeavors, Traxler enjoys personal development reading and supports sports teams like the Green Bay Packers and Michigan Wolverines. She also shares her life with two mini-labradoodles named Rocket and Quill.3
