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Junko Tajima

Independent Consultant at JUNKOTAJIMA LTD

Junko Tajima is the Founder and Curator of Hit Parade and the Founder of JUNKOTAJIMA LTD.1 She is a brand strategist and brand development specialist with 20 years of experience in licensing, merchandising, marketing, sales, distribution, and digital strategy.1 Tajima was born and raised in Japan, and has spent 70% of her professional life in London and 30% in Tokyo, giving her an intimate understanding of both markets.1 She considers herself naturally culturally fluid.1

Tajima's work experience includes:

  • Founder and Curator at Hit Parade Since September 2022, Tajima has been the Founder and Curator for Hit Parade, a luxury silk wear label based in London that celebrates Japanese artisanal fabrics. The label uses carefully selected archived Japanese silk fabrics originally intended for making kimonos.12
  • Founder of JUNKOTAJIMA LTD As of August 2018, Tajima has been the Founder of JUNKOTAJIMA LTD, where she works as a brand strategist and Japan market expert, supporting all stages of market entry and expansion.1 Her services include market entry strategy, business audits in Japan, partner recommendations, merchandising review, and website localization.1 She also assists Japanese brands with expanding outside of Japan and helps heritage brands update their collections.1
  • Director, Japan License at Burberry From April 2017 to August 2018, Tajima managed all aspects of Burberry's license business, including contract negotiation, brand strategy, business planning, product approval, marketing activities, and distribution plans.1
  • Director of Merchandising Japan License at Burberry From October 2011 to April 2017, Tajima was responsible for developing and approving licensed collections for two brands, including apparel, sportswear, and accessories.1
  • Senior Merchandising Manager Japan License at Burberry From October 2008 to September 2011, Tajima controlled the merchandise approval process, ensuring it remained brand-compliant and commercially appealing in the Japanese market.1
  • Japan Market Manager at Burberry From May 2002 to September 2008, Tajima supported the Director of the Royalties Division with commercial and business aspects of the Japan License business, including distribution analysis, budget setting, sales analysis, and legal/compliance issues.1
  • Assistant to Managing Director at Mitsui Mining & Smelting From September 1996 to September 2000, Tajima assisted the expat Managing Director with managing the company’s European business, including sales, business development, and legal/accounting issues.1
  • Marketing Assistant at PENHALIGON S LIMITED From October 1995 to August 1996, Tajima worked as a marketing assistant.1

Tajima received her education from the University of Westminster from 1990 to 1993.1

Highlights

Dec 10 · usjapancouncil.org
Next Generation Summit 2021 - U.S.-Japan Council
Next Generation Summit 2021 - U.S.-Japan Council
Jun 26 · hbs.edu
[PDF] Capitalizing On Innovation: The Case of Japan Working Paper

Related Questions

What inspired Junko Tajima to start Hit Parade?
How did Junko Tajima's experience at Burberry influence her brand strategy?
What are some key challenges Junko Tajima has faced in the Japanese market?
How does Junko Tajima's cultural background impact her brand development approach?
What unique services does Junko Tajima offer at JUNKOTAJIMA LTD?
Junko Tajima
Junko Tajima, photo 1
Junko Tajima, photo 2
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Location

London, England, United Kingdom