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Jurgen Swaans

CEO / Founder Magneds

Jurgen Swaans is the CEO and founder of Magneds, a leading digital sales and loyalty solutions company based in Tilburg, North Brabant, Netherlands.12 He established Magneds in 1999 and has been serving as its CEO since then.13 Swaans is also the founder of NeoDay, an enterprise loyalty management platform, which he started in January 2009.1

Magneds, under Swaans' leadership, has become a prominent player in the loyalty marketing industry, working with major clients such as FrieslandCampina, Heineken, Coca-Cola, and Mondelez.1 The company specializes in creating innovative, eye-catching campaigns with smart digital extensions that convert short-term promotions into long-term customer loyalty.4

Swaans studied at Tilburg University from 1992 to 1998.3 His expertise lies in interactive experiences, web development, branded games, viral and mobile marketing, and content management.1 As of February 2025, Swaans continues to lead Magneds and NeoDay, focusing on blending creativity and innovation to create award-winning loyalty campaigns.45

Highlights

Jan 1 · liprospect.com
Jurgen Swaans | CEO | MAGNEDS | Liprospect
Dec 16 · magneds.com
Magneds: Home
Nov 6 · theorg.com
Jurgen Swaans - CEO at Magneds - The Org
Jurgen Swaans - CEO at Magneds - The Org
Jan 1 · rocketreach.co
MAGNEDS Information - RocketReach

Related Questions

What are some of the most successful campaigns Magneds has executed?
How did Jurgen Swaans start his career in digital sales and loyalty solutions?
What makes NeoDay different from other loyalty management platforms?
Can you provide examples of brands that have benefited from Magneds' services?
What are the key technologies used by Magneds in their digital solutions?
Jurgen Swaans
Jurgen Swaans, photo 1
Jurgen Swaans, photo 2
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Location

Tilburg, North Brabant, Netherlands