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Jurgen van Gessel
hoofd marketing & communicatie faculteit Techniek bij Hogeschool van Amsterdam
Professional Background
Jurgen van Gessel is a highly experienced team manager specializing in the creation, development, and positioning of marketing and communication teams. With a remarkable career spanning over twenty-five years, Jurgen has a proven track record in the fields of marketing and communication, working with both commercial and nonprofit organizations. His expertise encompasses various sectors, including the cultural and social sectors, as well as higher education.
Throughout his illustrious career, Jurgen has held significant positions in notable organizations. Currently, he serves as the Head of Marketing & Communication for the Faculty of Technology at the Hogeschool van Amsterdam, where he has successfully led initiatives that enhance the faculty's branding and strategic positioning. His previous roles include Manager of Marketing & Communication at the Bibliotheek Zuid-Kennemerland and Senior Communication Advisor for Science at Naturalis Biodiversity Center Netherlands. These positions highlight his versatility and his ability to adapt to different sectors while maintaining a focus on effective communication and branding.
Jurgen’s journey through the world of marketing and communication has seen him work extensively with prestigious institutions such as the University of Amsterdam. In his role as Head of Marketing & Communication for the Faculty of Law, he played a crucial part in developing strategies that elevate the faculty’s profile and community engagement. Jurgen has also contributed significantly to the UvA Summer School as Project Leader and has worked as a Senior Communication Advisor for both the beta faculties at the University of Amsterdam and VU University Amsterdam, showcasing his capabilities in academia.
In addition to his academic roles, Jurgen has an impressive background in nonprofit organizations, having served as a Senior Communication Advisor at UNICEF Nederland and as a Communication Project Manager at War Child Holland. These experiences have not only enriched his expertise in marketing and communication but have also fueled his passion for making a positive societal impact through effective communication strategies.
Education and Achievements
Jurgen van Gessel has a strong educational foundation that complements his extensive professional experience. He pursued his Master’s degree in Journalism and Media at the esteemed Universiteit van Amsterdam, where he honed his communication skills and deepened his understanding of media dynamics. This academic background has greatly contributed to his success as a communicator and leader in various organizations.
In addition to his Master’s degree, Jurgen completed his propedeuse in History at the same institution, further broadening his educational scope. He also earned a degree from the prestigious Utrecht University in Psychology and Biology, which enriches his understanding of human behavior and decision-making—valuable insights for marketing and communication roles.
Moreover, Jurgen has participated in specialized courses such as the Masterclass Talkshow-Redactie Nederland 3 and additional training at de Baak, SRM Opleidingen en Trainingen, and SCW Wetenschapsjournalistiek. These programs enhanced his expertise in editorial management and communication strategies, further empowering him to lead diverse teams effectively.
Achievements
Jurgen’s career is dotted with remarkable achievements that underscore his skillset and commitment to excellence. He is often praised for his sharp writing ability, which contributes to his effectiveness in creating compelling narratives that engage audiences and enhance brand positioning.
His role at the Hogeschool van Amsterdam exemplifies his success in elevating the institution's marketing and communication strategies to new heights. By implementing innovative approaches and fostering a collaborative team environment, Jurgen has significantly enhanced brand visibility and engagement with prospective students and stakeholders.
In the nonprofit sector, Jurgen's impactful communication strategies at UNICEF Nederland have helped to mobilize support and increase awareness for critical causes. His work with War Child Holland reflects his dedication to social issues, leveraging communication to advocate for children affected by conflict.
Jurgen's extensive experience with large-scale organizations and his ability to navigate complex communication landscapes make him an invaluable asset to any team. He continues to influence and inspire through his commitment to strategic branding and effective communication, positioning him as a leader in the field while fostering growth and development in aspiring marketing and communication professionals.
