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Justin Keys
Brand Marketing + Business Development
Professional Background
Justin A. Keys, MBA, is a results-oriented marketing professional who boasts over eight years of comprehensive experience across corporate, agency, and firm-based environments. With a strong focus on business and brand development, marketing, and digital content creation, Justin has effectively positioned himself as a valuable asset to any organization. His commitment to ensuring that all marketing projects align seamlessly with unique brand strategies illustrates his ability to craft initiatives that resonate with diverse audiences.
Throughout his career, Justin has directed key business and brand relationships with an extensive and diverse clientele, leading to increased revenue and enhanced brand awareness. He leverages his skills in program development and evaluation, employing both qualitative and quantitative approaches to meet the needs of clients and stakeholders alike. His hands-on approach not only boosts engagement but also furthers overall market strategy in a competitive landscape.
Justin has held significant roles that underline his expertise in brand marketing, client relationship building, sales, and account management. Currently, he serves as a Marketing Executive for Digital + Sales at Parker Young Construction, a company recognized for its excellence in the construction sector. His previous roles, including General Manager for Atlanta at GMR Marketing, have provided him with the opportunity to expand his skills and influence in the marketing landscape.
Education and Achievements
Justin’s educational background lays a solid foundation for his professional endeavors. He completed his Bachelor of Business Administration (BBA) with a concentration in Marketing at The University of Southern Mississippi, where he developed a strong understanding of marketing principles and practices. Following his undergraduate studies, Justin pursued his Master of Business Administration (MBA) at Belhaven University, specializing in Business, Management, and Marketing. This advanced degree further equipped him with the strategic insights necessary to navigate the complexities of the modern marketing environment.
Throughout his career, Justin has demonstrated a commitment to continuous learning and career development, consistently seeking opportunities that challenge his capabilities and expand his knowledge. His proactive approach to professional growth is evident in his range of experiences and the successful results he has achieved in various positions.
Achievements
Justin A. Keys has made significant contributions throughout his career. At Parker Young Construction, Justin significantly improved client relationships and implemented integrated marketing strategies that fostered collaboration and innovation within the team. His role has allowed him to manage key projects that have not only driven significant revenue but have also strengthened brand loyalty among clients.
Before joining Parker Young, Justin served as the General Manager for Atlanta at GMR Marketing, where he honed his skills in account management and event planning. His leadership during promotional events led to heightened brand visibility and consumer engagement, contributing to the overall success of marketing campaigns. His role in project management involved overseeing marketing initiatives that required precise execution and a keen eye for competitive analysis, ultimately leading to successful outcomes for clients and stakeholders.
Through his earlier experiences rising from Social Media Marketing Intern at J Marquis Consulting to becoming a Millwork Sales Specialist at The Home Depot, Justin has cultivated a versatile skill set adaptable to various marketing domains. He has also developed expertise in digital content development, SEO campaigns (both organic and paid), and data analytics tools such as CRM, SPSS, Tableau, and Hyperion. These technical proficiencies complement his creative insights, enabling him to deliver effective marketing solutions.
In addition to his professional achievements, Justin is deeply invested in the marketing community through networking and attending industry conventions. His commitment to sharing knowledge and strategies with peers showcases his dedication to innovation and success in the marketing field.
