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Justin Boersma

Digitisation & Transformation

Professional Background

Justin Boersma is a celebrated entrepreneur and seasoned consultant with an impressive 25-year track record in the realms of digital technology and innovation. With his extensive expertise spanning over a decade, Justin has held various pivotal roles as Project, Product, and Program Manager, showcasing his versatility and strategic acumen. His entrepreneurial spirit shines through his co-founding of a specialist programmatic media consultancy, where he played a key role in focusing on Data Management Platform (DMP) procurement and Data Monetisation, serving some of the largest advertisers in New Zealand and Australia.

With a remarkable journey that began 20 years ago, Justin co-founded Run The Red Limited, a trailblazing mobile software and services company that set industry benchmarks with its innovative solutions. Under his leadership, the company received significant accolades and recognition, culminating in its successful acquisition by PushPay Holdings Limited in 2014. This milestone not only marked a significant chapter in Justin's career but also demonstrated his impact on the mobile technology landscape.

Justin’s career trajectory is marked by a commitment to leveraging technology for positive change. He is actively involved in the solar industry, extending his expertise to start-ups and pioneering initiatives in smart building technologies (BIoT) and green technology infrastructure. His forward-thinking approach continues to yield transformative results, as he empowers businesses to harness the potential of emerging technologies for sustainable growth.

In addition to his entrepreneurial pursuits, Justin's diverse experience encompasses a range of executive roles across various organizations. He has served as Project Manager at Savor Group, Capital Raise Methodologist at ëlarm, and has held leadership positions at several companies including BRIGHTSIDE SOLAR LTD and Green Valley Investments LTD. His tenure at Soprano Design as Regional Sales Director and Executive Director at Sebastian Black Limited further solidified his reputation as a strategic leader.

Education and Achievements

Justin Boersma's educational background is as varied as his professional journey. He has a strong foundation in business and technology, having studied the New Zealand Diploma in Business and Computer Concepts at Wellington Polytechnic, followed by a Bachelor of Commerce and Administration (BCA) at Victoria University of Wellington. In addition, Justin pursued an Industrial Design Foundation course at Wellington Polytechnic, understanding the importance of design in technology.

Furthermore, he has also attained a Real Estate Sales Person License through Open Polytechnic, showcasing his broad interests and competency in different fields.

Throughout his career, Justin has continually sought to expand his knowledge and skills, leading to numerous notable achievements. As co-founder and Director at various organizations, he has played a key role in driving growth and innovation, making significant contributions to the fields of digital advertising, software development, and green technology.

Personal Life

Beyond his impressive professional background, Justin is a dedicated family man, enjoying quality time with his four-year-old daughter, partner, and their two beloved dogs—a majestic 50kg Bull Mastiff crossed with an American Bulldog and Staffy, alongside a spirited Jack Russell. They often find themselves in Northland Whakapirau on the breathtaking Kaipara Harbour, embracing the beauty of nature, fishing, and boating around Pittwater in Sydney and Kaipara Harbour.

In his downtime, Justin's interests are as diverse as his career. He finds joy in exploring new technologies and scientific advancements, as well as indulging in movies, music, and photography. A lover of the arts, he often engages in playing music across various instruments, albeit with a sense of humor about his self-described lack of skill.

To keep fit, Justin participates in a range of activities including golf, tennis, surfing, and paddleboarding, but he primarily enjoys walks and skateboarding alongside his dogs, while also managing home tasks such as chopping wood and maintaining his lawn. This commitment to both professional excellence and personal fulfillment underlines his well-rounded character and zest for life.

Related Questions

How did Justin Boersma develop his strategies for success in the digital technology sector?
What inspired Justin Boersma to co-found his various companies, including Run The Red Limited and BRIGHTSIDE SOLAR LTD?
How has Justin Boersma's involvement in the solar industry influenced his approach to business and sustainability?
In what ways has Justin Boersma contributed to the growth of programmatic media consulting in New Zealand and Australia?
What challenges and opportunities has Justin Boersma encountered while managing technology startups?
How does Justin Boersma balance his professional career with his personal interests and family life?
What role has innovation played in Justin Boersma's entrepreneurial ventures?
How does Justin Boersma envision the future of green technology and smart building initiatives?
Justin Boersma
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Location

New Zealand