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Justin Boyer
Founder @ Crew Marketing - Creative Director, Branding, Marketing Strategy
Professional Background
Justin Boyer is a distinguished entrepreneur and marketing expert with extensive experience in branding and design. As the General Manager and Founder of Crew, a prominent agency specializing in the architecture, engineering, and construction sectors, he has made a significant impact by transforming brand strategies into measurable results. His passion for compelling content allows him to effectively align business goals with innovative marketing solutions, thus driving success for his partners. With over ten years of hands-on experience in the industry, Justin embodies a strong commitment to helping brands evolve and thrive.
In his previous role as the Director of Brand Marketing at Goal Zero, Justin played a pivotal role in developing omnichannel marketing strategies that significantly increased brand awareness and revenue. He worked alongside a talented team of creatives and strategists to launch initiatives that resonated with audiences and established Goal Zero as a recognizable and trusted brand in the marketplace. Noteworthy achievements during his tenure included the creation of an engaging video series and the design and deployment of custom retail merchandising displays that elevated the in-store experience. Furthermore, Justin was instrumental in the redesign of the Goal Zero website, enhancing user experience and brand storytelling. His ability to forge strategic partnerships with influencers and notable brands has also contributed to the company's growth in key markets.
Education and Achievements
Justin Boyer earned his Bachelor of Fine Arts (BFA) degree in Graphic Design from Utah State University, where he developed foundational skills that would propel his career in branding and marketing. His educational background has equipped him with a unique perspective on visual storytelling, which he integrates into his work at Crew, ensuring that every project reflects the essence of the brand's mission and vision.
Throughout his career, Justin has donned various creative hats at Goal Zero, advancing through roles from Graphic Designer to Creative Director and ultimately becoming the Director of Brand Marketing. This progression underscores his versatility and skill set within the marketing landscape. Justin’s experience is further enriched by his earlier positions as a designer at Somnio Solutions, Inc. and Leef, where he refined his design abilities.
Achievements
Justin’s career journey has been marked by a series of impactful achievements. At Crew, he continues to spearhead innovative branding campaigns that target the architecture, engineering, and construction industries. His proactive approach and strategic insight have positioned Crew as a leader in the marketing agency arena for these sectors.
During his time at Goal Zero, Justin's contributions were invaluable, culminating in a profound understanding of brand development and consumer engagement. He successfully led various marketing projects that included new product launches and strategic partnerships, establishing a strong foundation for future success. His ability to manage relationships with influencers and industry stakeholders speaks to his adept networking skills and understanding of market dynamics.
In addition to his work achievements, Justin’s commitment to service is exemplified by his experience as an Infantry member in the Army National Guard, where he honed vital skills such as teamwork, leadership, and strategic planning. This background complements his professional expertise, adding depth and resilience to his character and work ethic.
Overall, Justin Boyer’s extensive background in marketing and design, combined with his unwavering passion for building brands, positions him as a transformative leader in the agency space. He is committed to empowering businesses to reach their full potential through effective branding and innovative marketing strategies.
