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Justin Bradshaw
VP of Mobile Operations at Comoto Family of Brands
Justin Bradshaw is a seasoned entrepreneur, brand builder, marketer, and adventurer with a diverse background in tech, action sports, media, and publishing. With a wealth of experience in Business Development, Digital Strategy, Marketing Management, Negotiation, Business Planning, Sales, Product Management, and Angel/Venture Capital Fundraising, he has honed his skills through various roles and ventures. Justin holds a Bachelor's Degree in Natural Resource Recreation and Tourism from Colorado State University and has also studied at Loyola Marymount University. His professional journey includes serving as the Former VP of Mobile Operations at Comoto Family of Brands, Advisor at Motorcycle Industry Council, CoFounder and CMO at Rever Moto, Inc, Freelance Writer at Bonnier Magazines & Brands, Board Member at Backcountry Discovery Routes, CoFounder at Butler Motorcycle Maps, Global Adventurer at Self-Employed, and Event Coordinator at Highline.
Highlights
I'm excited to announce that REVER has a new home at Comoto Holdings, Inc. We couldn't ask for a better partner, they are a class act through and through.
What started as a few guys building technology from a small mountain town in Colorado has grown into something bigger than I could have imagined. Over a million riders in more than 130 countries around the world have used what we have created and I know that's just the tip of the iceberg.
I'm thrilled to start the next chapter of this journey with a company that wholeheartedly believes in our vision and has the chops to help us see it through to the next phase.
Thank you to everybody who have supported us to this point. The list of individuals and brands who have helped us along the way is incredible and we couldn't do this without you.
We are about to pour even more fuel on this fire so expect more great things to come.
#entrepreneurship #technology #startups #motorcycles #powersports #community #thankyou
Anybody else following the boycott Backountry.com fiasco?
They somehow got their hands on a trademark for the word "Backcountry" and are using their PE sized resources to muscle out and intimidate business who use that word. That list is not small. Everybody from mom and pop sandwich shops to non-profits like Backcountry Discovery Routes (ridebdr.com) for us motorcycle adventurers are being affected by this.
The corporate greed is unfathomable. The consumer backlash however is encouraging. It goes to show that you can't call yourself an authentic brand and behave against the core values of the customers you serve. People see through your BS and you will get pummeled in public forums.
Many people, including myself have put countless hours into the BDR. It's a shame to see it threatened by a group of folks who have NOTHING to do with riding motorcycles across public lands.
If you shop at BackcountryDOTcom, please stop!
If you run a company that services an enthusiast audience, you'd be wise to not underestimate the power of a collective voice of people who feel like part of their identity and moral compass is being threatened by your balance sheet decisions.
