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Justin Chen

Making Consumer Research Accessible, Affordable, & Fun | Co-founder of PickFu

Justin Chen is the co-founder of PickFu, a polling platform designed to provide instant consumer insights for businesses looking to make data-driven decisions.

PickFu, developed with his college friend John Li, helps professionals in various industries such as ecommerce, Amazon sellers, marketers, and publishers to optimize their products and strategies quickly and efficiently.

With a Bachelor of Science in Electrical Engineering and Computer Science from the University of California, Berkeley, and a Master of Science in Engineering Management from Santa Clara University, Justin brings a solid academic background to his entrepreneurial endeavors.

Having previously held key roles at Menuism, Two-Bit Operation LLC, HP, and WeVest.com, Justin's diverse experience has equipped him with the skills and knowledge needed to drive PickFu's success.

Through PickFu, Justin enables businesses to gather real-time feedback from vetted individuals, allowing them to make informed decisions on product variations, marketing strategies, mobile app designs, startup ideas, and more.

He emphasizes the importance of using feedback to continuously improve both the platform and internal operations, showcasing his commitment to excellence and mastery.

Justin Chen's dedication to helping businesses thrive through informed decision-making is evident in the testimonials from satisfied clients like Thrasio and Crunchyroll, who have benefitted from the rapid and cost-effective results provided by PickFu.

By offering customizable polls tailored to specific demographics, PickFu ensures that businesses receive relevant insights to enhance their unique markets and drive growth.

Justin's passion for empowering professionals with actionable insights underscores his mission to support businesses of all sizes in making smarter and faster decisions.

Sign up now to experience the power of PickFu and receive a free onboarding poll to kickstart your journey towards data-driven success.

Highlights

Sep 12 · linkedin

We had a customer test 200 Tinder profile pictures.

Another wanted feedback on baby names.

Someone else? Adult products.

At PickFu, we've seen it all.

But here's what I've learned about asking the right questions:

  1. Keep it simple.
  2. Be unbiased.
  3. Provide just enough context.

"If you were shopping on Amazon for a teapot, which one would you buy?"

That's all you need.

🚫 Don't tip your hand.  🚫 Don't ask multiple questions.  🚫 Don't lead the witness.

And here's the kicker: Sometimes, who you think is buying isn't who's actually buying.

Men's products? Women might be the ones clicking "Buy Now."  Kitchen gadgets? Don't assume it's just the ladies cooking.

Data is your best friend. Use it to verify your targeting.

Because at the end of the day, whether you're selling romance novels or dog food...

Understanding your real audience is the key to success.

And sometimes, that means asking the right questions about who's asking the questions.

#MarketResearch #ProductDevelopment #CustomerInsights

Sep 5 · linkedin

Who's ready to kick off Amazon Accelerate with a bang? 🎉

We're throwing an awesome happy hour on Tuesday night!

We've got: 🦪 An oyster shucking station 🍸 Signature cocktails that'll make your taste buds dance 🍽️ Delicious bites to keep you fueled 👥 Amazing people to mingle with - sellers, brands, agencies, you name it!

It's the perfect way to network, unwind, and gear up for an incredible conference.

Want in? Use the code “Amazon-Accelerate-HH” to access the event page.

Space is limited here, so grab your spot now 👇👇 🔗https://lnkd.in/g55c9FWK

See you there?

Justin Chen
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Location

Culver City, California, United States