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Justin Cheng
Dynamic Marketer || Sales Leader || Revenue Producer
Professional Background
Justin Cheng is a highly accomplished seller with a reputation built on exceeding sales goals and delivering innovative advertising solutions tailored to meet client needs. He is recognized for his creative and strategic thinking that allows him to navigate the complexities of the advertising landscape successfully. With a passion for building long-lasting relationships, Justin excels as both a team leader and player, demonstrating a commitment not only to his clients but also to his colleagues and partners.
Over the years, Justin has cultivated a diverse skill set that positions him at the forefront of the advertising and branding industry. His journey through various roles — from Senior Director of Brand Partnerships at Genius to Agency Lead at WPP with NPR — showcases his capability to adapt and thrive in different environments. Among his numerous accomplishments, Justin has played crucial roles in key projects and collaborations, particularly in enhancing brand visibility and crafting effective marketing strategies that resonate with audiences.
Education and Achievements
Justin's academic journey laid a solid foundation for his career in business and economics. He earned a Bachelor of Arts in Business/Managerial Economics alongside a Bachelor of Arts in Political Economy, both from the prestigious University of Washington. This educational background equipped him with the analytical skills necessary for navigating the complexities of market trends and consumer behavior.
Further enhancing his global perspective, Justin studied Economic Development at Fudan University and Marketing at Copenhagen Business School. These experiences provided him with invaluable insights into international markets, fortifying his expertise in various regions and cultures — a strength further amplified by his multilingual abilities.
Notable Positions
Justin's career is marked by impressive stints at industry-leading organizations, where he has demonstrated not only his sales acumen but also his versatility across various functional areas:
- Agency Lead at WPP, NPR: In this role, he was instrumental in leading initiatives that elevated the agency's advertising strategies while ensuring alignment with NPR's core mission and values.
- Sr. Director of Brand Partnerships at Genius: Here, Justin focused on forging strong partnerships that expanded brand reach and engagement, enhancing Genius' position in the competitive landscape.
- Director of Brand Partnerships and Business Development at Spoon University: His contributions were pivotal during the acquisition by Scripps Network, showcasing his ability to drive growth and innovation.
- Senior Account Director at Spotify and Account Executive at CBS Interactive: His time in these positions allowed him to refine his skills in account management and marketing strategy implementation, delivering measurable results for high-profile clients.
In addition to his professional roles, Justin has engraved his commitment to community service through his volunteer work with Heart of Dinner, where he contributed to initiatives aimed at reducing food insecurity.
Skills and Technology Proficiency
Justin’s multifaceted skill set extends to various technology platforms that enhance productivity and project management. He is proficient in:
- Productivity Tools: Microsoft Office Suite, Adobe InDesign and Photoshop, and Salesforce.com CRM.
- Ad Serving Platforms: He has hands-on experience with Madison, DART, Atlas, PointRoll, MediaMind, Mediaplex, and Centro — systems that are fundamental in delivering and optimizing digital advertising campaigns.
- Media Planning and Research: Justin utilizes tools like Atlas, Mediavisor, Google Analytics, ComScore, and Nielson to drive informed decision-making that elevates campaign effectiveness.
Personal Interests
Beyond his professional endeavors, Justin Cheng embraces a life full of passion and adventure. His zest for life shines through his hobbies and interests. An avid traveler, he enjoys exploring different cultures and cuisines, often parlaying his adventurous spirit into hosting dinner parties for friends and family, where his culinary skills can truly flourish.
Justin finds joy in various adrenaline-pumping activities as well, such as rock climbing, rowing, skiing, skydiving, and bungee jumping. These pursuits not only offer him thrilling experiences but also enhance his ability to take calculated risks in his professional life. He also shares a special bond with four-legged friends by volunteering time at animal shelters, highlighting his compassionate nature.
In conclusion, Justin Cheng represents a perfect blend of creativity, strategic thinking, and relationship-building skills, cementing his role as a standout player in the advertising industry. His commitment to excellence and unwavering motivation to exceed expectations makes him a valuable asset to any team or organization he is part of.
