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Justin Chua
Product-led Growth Strategist - Ecosystems Design - AI & Data
Professional Background
Justin Chua is a distinguished problem solver with a passion for leveraging data and technology to improve everyday life. As a seasoned product manager, Justin intricately weaves together his skills in design thinking and marketing to translate complex business challenges into tangible growth opportunities. His ability to dissect problems and envision innovative solutions has been a hallmark of his career, evidencing his commitment to driving positive transformation in every organization he has been a part of.
Currently, Justin serves as the Associate Vice President and Product Owner at FRANK, an innovative product line of OCBC Bank. In this pivotal role, he spearheads initiatives that blend cutting-edge technology with user-centric designs, seeking to enhance customer engagement and streamline financial services for a modern audience. His tenure at FRANK is marked by a series of successful product launches that have not only satisfied customer needs but also propelled the brand to new heights in the competitive fintech landscape.
Before his impactful stint at OCBC Bank, Justin exhibited his versatile expertise as the Product Lead at k'nectary, where he orchestrated product strategies and growth initiatives that underscored the company's commitment to data-driven decision-making. His strategic insights were instrumental in optimizing product performance and user experience, garnering significant attention in the tech community.
In addition to his roles in product management, Justin has a robust background in strategy and marketing. At DataVLT, he emphasized data analytics to tailor marketing strategies that resonated with diverse audiences. His previous positions with leading companies such as IPG Mediabrands and 22 Media Pte Ltd further honed his marketing acumen. He spent valuable years as both a Senior Media Planner and a Media Planner at MediaCom, where he crafted comprehensive media strategies that maximized client visibility and effectiveness.
Justin's early career laid the foundation for his expansive skill set, starting as a Media Executive at GroupM and later advancing to the role of Staff Writer at Exquisite Luxury Lifestyle Magazine. This journey provided him with a nuanced understanding of communication, media, and brand storytelling, all of which he integrates into his current work.
