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Justin de Graaf

Insights lead the way

Justin de Graaf is currently the Director of User Research at Booking.com, based in Amsterdam.12 He joined Booking.com in 2023, moving to Amsterdam with his family in June of that year.2 De Graaf has an extensive background in research, insights, and marketing, with previous experience at major companies such as Google and The Coca-Cola Company.3

At Google, De Graaf led the Research and Insights team, where he focused on understanding the new customer journey and applying data-driven insights to marketing strategies.3 His work at Google involved developing new perspectives on traditional marketing topics, which have been influential in shaping the future of marketing.3

De Graaf's expertise extends to areas such as global KPIs, first-party data utilization, and understanding consumer needs and emotions in marketing.34 He is known for his passion for solving both brand and consumer needs, and for his data-led approach to marketing and research.3

In his personal life, Justin de Graaf lives in Amsterdam with his wife, two boys, and two Old English Sheepdogs. He has a fondness for coffee, Indian food, and sunshine.5

Highlights

Feb 14 · hotelvak.eu
Generation Z: driving change in the hotel industry - Hotelvak
Podcast - Idealis.
Podcast - Idealis.
Oct 24 · makeitfable.com
Spark cross-team collaboration through accessible research ... - Fable
Feb 28 · youtube.com
Molly Stevens (Booking.com, Uber, Google) - YouTube
Molly Stevens (Booking.com, Uber, Google) - YouTube
Justin De Graaf > Events: AW 2020 | Speakers / Advertising Week
ADAPT with Booking.com: Insights that matter
Jan 14 · youtube.com
Ask a researcher: How do needs drive intent? - YouTube
Ask a researcher: How do needs drive intent? - YouTube
May 22 · adweek.com
Google's Justin De Graaf Shares Insights on The New Customer ...
Google's Justin De Graaf Shares Insights on The New Customer ...

Related Questions

What are some key findings from Justin de Graaf's research on Gen Z's travel behavior?
How is Booking.com using AI to enhance user experience?
What are the main challenges hotels face in retaining Gen Z customers?
How does visual search work on Booking.com?
What role does user-generated content play in convincing Gen Z travelers?
Justin de Graaf
Justin de Graaf, photo 1
Justin de Graaf, photo 2
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Location

Amsterdam, North Holland, Netherlands