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Justin Joel Dela Cruz

Senior Director of Marketing - Brand & Programs

Justin Joel Dela Cruz is the Senior Director of Marketing - Brand & Programs at RCX Sports, where he has developed a strong background in the sports industry. He has a demonstrated history of creating engaging experiences for athletes and managing various marketing initiatives. His role involves overseeing brand strategies and programs that enhance the visibility and impact of the company's offerings in the sports sector.

Dela Cruz actively shares updates about his work and experiences on LinkedIn, highlighting events such as the 2024 NFL FLAG Championships and initiatives involving the NHL Street team. His posts often reflect his passion for event management and marketing within sports, showcasing his commitment to building memorable experiences for participants and audiences alike.123

Highlights

Feb 11 · linkedin

A week ago, we wrapped up our 2024 NFL FLAG Championships at Pro Bowl Games. It was a fantastic week and I'm honored to be a part of such an amazing team! Each year the team looks to elevate the event experience and that was apparent in so many ways this year.

Rick Rubin wrote: "At this point in time, it's helpful to think of the work as bigger than us. To cultivate a sense of awe and wonder at what's possible, and recognize that this productivity is not generated by our hand alone."

This event would not have the awe and wonder it has without the RCX Sports team, volunteers, partners, coaches, parents/guardians, and most importantly our athletes!

One of my favorite moments was seeing teammates take photos beneath the entrance truss on Wednesday after a long few days of set up. That moment made it easy to imagine the awe and excitement of the 2,600 athletes entering the NFL FLAG Fan Fest for the first time. It was a good reminder to stop and enjoy what we've all created!

Feb 10 · linkedin

Walked around the city today and found some of my photos from the 2023 Shamrock Shuffle in River North and the State/Lake stop. Thankful to have the opportunity to capture one of my favorite races and see the work around Chicago!

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Justin Joel Dela Cruz
Justin Joel Dela Cruz, photo 1
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Location

Greater Chicago Area