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Justin Emond
Building delightful experiences for brands like Harvard, VMware, Seventh Generation, Isabella Stewart Gardner Museum, and King Arthur Baking Company.
Professional Background
Justin Emond is a prominent figure in the tech and design landscape, known for his exceptional leadership as the CEO and founder of Third and Grove. With a progressive vision, he spearheads a talented team of design-first technologists dedicated to crafting innovative digital experiences that empower leading brands. Under his guidance, Third and Grove has successfully partnered with prestigious clients, including Harvard, VMware, AmorePacific, and King Arthur Baking Company, demonstrating his ability to merge creativity with technology to deliver outstanding results.
Before establishing Third and Grove, Justin built a solid foundation in technology and management. He started his career as a Software Engineer while engaging in freelance work, where he honed his technical skills and gained valuable experience working on various projects. This early phase of his career provided him with critical insights into the tech industry and prepared him for leadership roles.
Justin transitioned into project management at Urban Insight, where he served as a Senior Project Manager. His role involved coordinating complex projects that merged technology and design, ensuring timely delivery and high-quality outputs. His experience in this position laid the groundwork for his future endeavors, establishing a strong business acumen and a proven track record in project execution.
Additionally, Justin held the role of Manager of Information Technology at the University of Southern California, where he acquired firsthand knowledge of managing technological infrastructures in an academic setting. This experience further enriched his portfolio and provided him with insights into the intersection of education and technology.
Justin's commitment to unlocking potential in burgeoning businesses is evident in his previous investments. He has served as an investor at both Mundial Media and Archer Roose, contributing his expertise and knowledge to help these companies flourish. His investments reflect his belief in the transformative power of technology and innovation, and he continues to seek and support promising startups in the tech sector as a seed investor at various ventures.
Education and Achievements
Justin Emond's educational credentials underpin his professional journey. He earned a Bachelor of Arts in Psychology from the University of Southern California, where he developed a keen understanding of human behavior and user experience—qualities that are vital in crafting effective digital interfaces. Additionally, Justin broadened his horizons by studying abroad at The University of Edinburgh, an experience that not only enriched his education but also instilled a global perspective that he applies in his work.
His teaching experience as an Adjunct Faculty member at the University of Southern California allowed him to contribute to the next generation of industry professionals. By sharing his knowledge and experiences, Justin has inspired students and equipped them with the skills needed to thrive in a rapidly changing digital landscape.
Notable Achievements
Justin Emond's professional journey is marked by several notable achievements, including the establishment and growth of Third and Grove. His leadership has positioned the firm as a go-to partner for brands eager to innovate in the digital space. As a thought leader, he continually explores the potential of technology in enhancing user experiences and driving business success.
As a seed investor, Justin is driven by a passion for technology and the potential it holds. He is consistently on the lookout for groundbreaking ideas and transformative solutions, making him a valuable ally for startups aiming to disrupt the tech industry. Justin's enthusiasm for reading also speaks to his commitment to lifelong learning; he welcomes book recommendations that can further inform and inspire his professional endeavors.
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tags':['CEO','Founder','Third and Grove','Digital Experiences','Technology','Design','Psychology','University of Southern California','Investor'
Highlights
What can Warren Buffett, Adam Smith (the father of capitalism) and McDonald’s teach us about DTC ecommerce?
LinkedIn is buzzing about the TURNAROUND SECRETS ebook by Drew Sanocki. It’s full of tactics you can actually use to boost your ecommerce brand.
But three tips stand out, each backed by wisdom from unexpected places.
- ) Don’t become a tech company
Warren Buffett’s wisdom: Stick to your circle of competence. If you’re an ecommerce brand, you’re great at products, marketing, and understanding customers. That’s your superpower and your unfair advantage.
Don’t dilute it by trying to be a tech company too.
2.) Don’t over-optimize for customer satisfaction
Counterintuitive? Maybe. Adam Smith’s law of diminishing returns is 200 years old, and it still holds true.
Focus on high-ROI improvements, then know when to redirect your energy. Think 80/20.
3.) Implement volume discounts
You can’t change consumer behavior, but you can nudge it.
As McDonald’s knows best, a little nudge goes a long way. Encourage customers to buy just a bit more than usual. It’s the “supersize” principle – simple yet effective.
This ebook is definitely worth a look if you haven’t read it yet. Check out the link in comments.
BigCommerce is no longer for sale. What that really means is nobody was interested.
The founders of Panera and Walmart hold the insight into what is really going on with all the drama at BigCommerce that Rick posted this week (link in comments).
In the founder of Panera Bread’s memoir, What Matters, Ron talks about how the competitive advantage of a business is continually being chipped away. You would think this gives BigCommerce an opening, but it doesn’t.
BigCommerce can’t win in a head-to-head fight with Shopify, and Travis knows they can’t win. There’s no way to compete against Shopify's feature velocity and the app ecosystem, even with the slow erosion that every market leader suffers from. BigCommerce just doesn’t have the resources to take advantage of that. This is likely why there weren’t any compelling offers for BigC, once word leaked in the spring that the for sale sign was out.
Only the decades old sage wisdom from Sam Walton shows how to save BigCommerce. When asked by a reporter how any business could possibly compete with the Beast from Bentonville, he said that competing with Walmart is easy. All you have to do is go deep into a particular product category. Walmart can’t go deep anywhere. It’s the Circuit City strategy. And while it worked, it worked.
BigC’s best bet is to choose a very narrow lane and relentlessly pursue that vision. The path to get there will be ugly: lost customers, lost staff, doubt from shareholders, an unruly board. Only time will tell if Brent and Travis can pull it off.
