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Justin Lee

Product at Ahrefs - Ex-HubSpot Growth & User Acquisition

Justin Jing Wei Lee is a seasoned professional with a passion for driving large scale user acquisition, product development, and creating exceptional customer experiences. He is recognized for his insightful articles on AI, technology, and business, which have achieved global recognition and generated significant online traffic. Justin is an alumnus of The Johns Hopkins University, where he specialized in Data Science. With a diverse background, he has held notable positions at renowned organizations like Ahrefs and HubSpot, where he served as Senior Manager for Growth Marketing in various departments including Freemium Acquisition, Chatbots & Messaging, and Head of Marketing for the SEA & India regions. Justin has also shared his knowledge as an Instructor at General Assembly and co-founded GetKlarity, focusing on product development. His professional journey includes roles as a Data Engineer at DEXTRA Singapore, Start-up Deputy Editor at Poached Magazine, and Information Specialist at the Republic of Singapore Air Force.

Highlights

Jul 3 · linkedin

Having a hard time getting your LLM of choice; ChatGPT, Claude, Gemini to analyse up-to-date results due to their knowledge cut-off?

  • Thanks Alfred Lua for introducing me to Jina AI! -

Pre-pend https://r.jina.ai/ to any of your URLs or https://s.jina.ai/ to a query to get a LLM-friendly text from the SERP (Search Engine Result Page)

Really useful when I want to do some quick analysis and don't want to configure a scraper.

In this example, I hooked it up to my GPT assistant to run a basic competitive analysis on Canva!

Jun 26 · linkedin

TikTok's HUGE update for marketers

TikTok is testing external links in organic content!

Why it's huge:

  • Currently, off-site linking is limited to bio or paid ads
  • Organic content linking could launch very soon
  • Perfect timing for brands seeking traffic diversification

What this means for you:

  • Diversify your organic traffic source 📈
  • Leverage TikTok's searchability

As AI gobbles up awareness content, TikTok can fill the gap with potential to offset traffic drops from AI competition

The inevitable search behavior shift: "What is X" → ChatGPT "Can X do Y" → ChatGPT "What to do in X" → TikTok "How to do X" → TikTok

Justin Lee
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Location

Singapore