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Justin Kestelyn
VP Product Marketing @ Yellowbrick Data - Ex-Cloudera, Ex-Google
Professional Background
Justin Kestelyn is a highly skilled intrapreneurial professional with over 18 years of extensive experience in developer, technical, and enterprise software product marketing. His unique track record showcases an impressive ability to grow markets, influence trends, and drive adoption and consideration across an array of platforms and technologies. Justin has significant expertise in the realms of open source and enterprise data platform ecosystems, cloud computing, and conversational AI. This rich background enables him to effectively navigate and influence the ever-evolving landscape of technology.
Justin's proficiency extends beyond traditional marketing; he excels in both developer relations and C-suite marketing. His approach is rooted in fostering grassroots adoption, connecting with developers on a personal level, and ensuring that products resonate with both technical and executive stakeholders. Justin believes that no task is too big or too small, underscoring his commitment to achieving excellence regardless of the challenge before him.
Education and Achievements
Justin Kestelyn pursued his education at the University of California, Berkeley, where he laid the foundation for his career in technology and marketing. In addition to his undergraduate education, he furthered his learning through Stanford Continuing Studies, exemplifying his dedication to lifelong learning and professional development.
Throughout his career, Justin has held influential positions at leading technology companies that have shaped the industry. He serves as the Vice President of Product Marketing at Yellowbrick Data, where he is tasked with developing and executing marketing strategies that promote the company’s innovative data solutions. Prior to this role, Justin was the Head of Product Marketing for Google Cloud Networking at Google, where he played a pivotal role in defining and communicating the value of Google's networking solutions.
In his journey at Google, he was also the Head of Marketing for Chatbase, an Area 120 startup that was subsequently acquired by Google Cloud. His marketing prowess was put to the test in this startup environment, where agility and creativity are paramount. Furthermore, Justin held the esteemed position of Product Marketing Manager for Data Processing within Google Cloud Platform, allowing him to engage deeply with data technologies and trends.
Justin's prior experiences also include being the Senior Director for Developer Relations & Marketing at Cloudera, where he spearheaded efforts to create engaging interactions with developers, and the Senior Director of the Oracle Technology Network & Developer Programs at Oracle, where he was instrumental in developing educational content for developers and enhancing user engagement. Additionally, Justin served as Editor-in-Chief for Intelligent Enterprise and Database Programming & Design at CMP Media, showcasing his ability to communicate complex technical concepts to broader audiences effectively.
Notable Contributions and Initiatives
One of Justin's more playful yet significant contributions to the tech community is his invention of the original "Data is the New Bacon" T-shirt, a fun yet impactful catchphrase that symbolizes the value of data in the modern world. His creative flair and understanding of market trends play into his ability to engage audiences both online and offline.
In the realm of community building, Justin has been an active organizer emeritus of HBaseCon, an annual conference focused on the HBase database system. His involvement in this event has contributed to fostering a community of data developers and enthusiasts who share insights and advancements in HBase technology. Furthermore, as a co-founder and organizer emeritus of the Wrangle data scientist community conference, Justin is dedicated to empowering data scientists by providing them with a platform to converge, share knowledge, and drive innovation in the data segment.
Justin Kestelyn continues to make significant strides in the tech industry. His diverse background, coupled with his unwavering enthusiasm for promoting growth and collaboration, undeniably marks him as a leader in the fields of product marketing and developer relations.
Achievements
- Over 18 years of experience in developer, technical, and enterprise software product marketing
- Vice President of Product Marketing at Yellowbrick Data
- Head of Product Marketing for Google Cloud Networking at Google
- Head of Marketing for Chatbase at Google
- Significant impact in open source/enterprise data platform ecosystems and cloud computing
- Active organizer emeritus of HBaseCon and co-founder of Wrangle data scientist community conference
- Inventor of the "Data is the New Bacon" T-shirt, symbolizing the value of data in today's world
