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Justin Kiat
Team Lead, Partner Management at TripleLift
Professional Background
Justin Kiat is a seasoned professional with extensive experience in the digital advertising industry, holding a range of pivotal roles that have significantly contributed to his expertise in partner management, programmatic strategy, and account services. Justin currently serves as Team Lead for Partner Management at TripleLift, where he leverages his comprehensive knowledge of programmatic platforms to foster relationships and optimize partner collaborations, leading to enhanced outcomes for both the company and its clients. His journey at TripleLift has seen him ascend from Senior Partner Manager to his current esteemed position, showcasing a remarkable trajectory marked by his commitment and leadership.
Before joining TripleLift, Justin made notable contributions to Rubicon Project, where he held multiple positions including Senior Partnership Manager focused on Agency Trading Desks, Programmatic Strategy - Channel Manager, and Account Manager - Buyer Cloud. His tenure at Rubicon Project equipped him with critical insights into programmatic advertising, enabling him to devise effective strategies that catered to client needs while driving profitability for the organization. Justin's entry into the digital advertising landscape started with his foundational roles at Rubicon Project, where he began as an Ad Quality Specialist before transitioning to various capacities that allowed him to grasp the intricacies of the advertisement ecosystem thoroughly.
Adding to his diverse professional background, Justin’s earlier experiences include serving as a Premarketing Analyst at PennyMac and as a Customer Care Specialist at CallSource. Each of these roles has contributed to his robust skill set that encompasses marketing analysis and customer engagement strategies, giving him a holistic perspective of the industry.
Education and Achievements
Justin earned his Bachelor’s degree in Business Economics from the University of California, Irvine. His academic background with a focus on economics has laid a solid foundation for his analytical approach to business challenges and strategies, further empowering him to excel in the dynamic field of digital advertising and partner management. The knowledge garnered during his studies is reflected in his adept handling of complex business scenarios and developing actionable insights.
While Justin's formal education provided him with theoretical knowledge, his hands-on experiences through internships at Fox Sports Net and The Best Damn Sports Show Period gave him an early exposure to the world of sports entertainment and advertising. These formative experiences ignited his passion for sales and marketing, ultimately guiding his career path toward the thriving digital advertising sector.
Notable Achievements
Throughout his career, Justin has achieved significant milestones that not only showcase his professional growth but also his impact on the organizations he has been part of. At TripleLift, he has been instrumental in redefining partner management approaches, leading successful partnerships that have generated substantial revenue streams. His success in managing partnerships reflects both his exceptional communication skills and his capability to strategize effectively, ensuring that both client needs and company goals are met.
As a Senior Partnership Manager at Rubicon Project, he played a vital role in developing effective trading desk partnerships, which was key to enhancing the agency's performance across various channels. Justin's dedication to enhancing user experiences and optimizing advertising solutions has earned him respect among peers and clients alike.
With a career that ranges from managing client accounts to leading teams, Justin has established himself as a thought leader in the realm of digital advertising. His unique blend of technical know-how and interpersonal skills has provided him with the tools necessary to thrive and drive innovation in the fast-paced industry of programmatic advertising.
