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Justin Lake
Mobile Technologist - Strategist - CEO @ Skyllful - Co-Host @ Frontline Innovators Podcast - Helping Frontline Workers Embrace Essential Mobile Technology
Justin Lake is a second-generation mobile technology enthusiast with over 20 years of experience in the field.
His passion for mobile technology stems from his childhood, influenced by his father who worked in the first commercial cellular network deployment in the US in the 80s.
Justin thrives on empowering people to place-shift, enabling them to accomplish tasks wherever they choose.
With a background in Business Administration from Amberton University and Johnson and Wales University, Justin has a solid educational foundation.
As the CEO & Co-founder of Skyllful, Justin brings a wealth of experience, creativity, and a broad industry network to every client engagement.
He has a proven track record of providing innovative solutions across a wide range of mobile initiatives.
Justin's expertise spans from mobile technology consultancy to sales and business development, with roles in renowned organizations like DecisionPoint Systems, Inc., Stratix Corporation, and AT&T Wireless.
He has also been involved in podcasting as a Co-host of Frontline Innovators, showcasing his industry knowledge and thought leadership.
Justin Lake is dedicated to helping businesses save time and money while achieving their mobile technology goals efficiently.
By leveraging his experience and network, Justin offers clients access to a diverse pool of problem solvers and industry experts.
His holistic approach to mobile solutions ensures that projects begin with a clear end goal in mind, aiming to transform the way businesses operate.
Whether working on projects for 10 users or 10,000 users, Justin Lake is committed to delivering successful mobile solutions tailored to each client's needs.
Highlights
How one retailer's mobile app is costing them $40M/year
I'll tell you my story, then I'll show you my math. Then I'll provide my hypothesis on why this happened to them and what to do to solve it.
I can't validate these numbers across their system, but I've experienced this same situation with the same retailer TWICE over a period of 6 months. This isn't an anomaly, and it isn't unique to them.
I placed an order at retailerswebsite.com. (<<-- this is not the actual domain)
The website confirmed AVAILABLE inventory of all items in the order.
I later received an email explaining that one item (7 quantity) was CANCELLED from my order due to "out of stock". I was refunded $71.89 for this portion of my order.
I retrieved the rest of my order at the store. When I got home I found 5 quantity of the "out of stock" item in my bags. At a unit price of $10.27 each, that is $51.35 worth of product in my bag that I did not pay for (through no fault of my own).
This retailer has roughly 2250 stores.
If each store had only ONE of these incidents per day at roughly the same cost impact, this could equate to $40.5M of loss per year!
2250 stores $50 per incident 360 selling days per year $40,500,000
Could it be happening more than once per day?
Is the average impact more than or less than $50?
I can't be sure, but let me tell you why I think this happened.
The picker of my order is using a custom app on a custom mobile device to process BOPIS orders. When the picker realizes the full quantity of my order is not available, they have to indicate this in the app.
** THIS IS WHERE THE $40 MILLION IS LOST **
Rather than ADJUST the quantity, an option that I'm certain exists in this app, the user CANCELS the line item entirely.
Then the picker sticks the 5 units in my bags with other items on the order.
I'm sure this team member is just trying to do their job, has a million orders to process and never enough time to get them done. I'm certain they don't understand the implication of this little misstep.
*** I'd also bet $50 that if we asked this employee why they handled the transaction the way they did, they would say "no one explained that to me."
Too much focus is spent on the technology and not enough time is spent on the human who uses the technology.
We need to improve how we educate them about the business process and how that correlates to the use of the technology. Then we need to VALIDATE that they know the correct processes before we let $40M walk out the door.
I believe the best way to do this is through simulation training delivered directly through the technology they use in performance of their job. This provides them with a safe, fast way to learn and it gives YOU validation that they know how to handle each of these transactions.
This is what we're doing at Skyllful. If you think your company may be experiencing similar losses due to inadequate training on your tech, we'd be happy to talk through potential solutions.
I’m #hiring. Know anyone who might be interested?
