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Justin L.

Head of Product Marketing at Persona

Justin L. is the Head of Product Marketing at Persona, a company focused on identity verification solutions. He is based in San Francisco, California.13 Justin has over 500 connections on LinkedIn and his profile username is justinjlo.1

Professional Background

Justin has experience in product marketing and has been involved in developing innovative solutions for identity verification. At Persona, he has been working on initiatives such as Reusable Personas, which aims to make identity verifications faster and more efficient.2

Education

Justin holds a degree from Harvard University1, which likely contributes to his expertise in his field.

Recent Work

In October 2023, Justin shared insights about Persona's Reusable Personas feature on LinkedIn. This initiative is designed to address gaps in the identity verification process, focusing on making it both safe and convenient for users.2

Justin's role at Persona involves bridging the gap between product development and marketing, ensuring that the company's identity verification solutions are effectively communicated to potential clients and users. His work likely involves understanding market needs, developing product messaging, and strategizing go-to-market approaches for Persona's offerings in the identity verification space.

Highlights

Oct 23 · linkedin

Very excited for our latest launch - Reusable Personas! It’s been a dream to work with the team to make our vision of "mo' conversions, less risk" come live today 🎉

We know that there are new reusable identity products popping up left and right these days - from IDV efforts such as Plaid Remember Me or Onfido+Airside to direct agency apps such as the CA DMV / Global Entry apps. While these are all excellent steps in the right direction, the benefits have yet to translate across the entire consumer internet, as every business has a unique set of verification requirements and risk tolerance + users are looking for a seamless, privacy-oriented experience that can work across their devices/services/apps without needing to download yet another app or worry about another wave of data leaks/brokering/privacy breaches.

Reusable Personas is Persona's unique take on reusable identities that directly bridges these gaps, built for the intersection of making it safe and easy for any end-user to use by leveraging Passkey technology, while allowing businesses to dynamically evaluate user risk over time with additional reusable risk signals.

Please check out our blog linked below and come to our Money2020 booth (booth #3406) to learn more!

Oct 27 · linkedin

While Persona is mainly known for IDV, we’re so much more and we're excited to share the news with the world. 😎

Today, we’re officially launching the only comprehensive platform built to power all identity operations from end to end in one place. See how this helps businesses tackle their main identity challenges, learn more about some of the newest solutions we’ve been building, and check out our snazzy new look!

https://lnkd.in/g4nstr2p https://lnkd.in/g8mjpCJz

Related Questions

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Justin L.
Justin L., photo 1
Justin L., photo 2
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Experience

Head of Product Marketing at Persona since March 2022
Product Marketing Lead at Persona, Senior Product Marketing Manager at Carta, Product Marketing Manager at Castlight Health and Reflektive, Digital Marketing Associate at Facebook, Media Analyst at Ampush

Education

Bachelor's Degree in Human Developmental and Regenerative Biology; Global Health and Health Policy from Harvard University (2010 - 2014); Cross-registered at MIT (Fall Semester 2013)

Location

San Francisco, California, United States