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Justin Maffei

Digital Expert at McKinsey & Company

Justin Maffei is a Digital Expert at McKinsey & Company with extensive experience in digital marketing transformation. Here are some key details about his background and expertise:

Professional Experience

Justin currently works as a Digital Expert at McKinsey & Company, where he specializes in:

  • Driving growth through martech (marketing technology)
  • Commerce media advertising networks
  • Digital marketing1

Prior to McKinsey, Justin held roles at:

  • Accenture Interactive, where he worked as an Innovation Consultant and Media Strategist
  • Associate Manager positions in APAC and North America

Expertise

Justin is known for:

  • Delivering data-driven marketing capabilities across various platforms, regions, and industries
  • AdTech and media management expertise spanning multiple continents

Education

  • BS in Marketing and Mass Communications from Arizona State University
  • Graduated Magna Cum Laude from the W. P. Carey School Of Business Dean's List

Location

Justin is currently based in Atlanta, Georgia, United States.

Justin Maffei has established himself as a digital marketing transformation expert with a proven track record of success across different organizations and geographical regions. His expertise in martech, commerce media advertising, and data-driven marketing strategies positions him as a valuable asset in the rapidly evolving digital landscape.

Highlights

Apr 11 · mckinsey.com
How Asian insurers can use digital marketing to fuel growth
How Asian insurers can use digital marketing to fuel growth

Related Questions

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Justin Maffei
Justin Maffei, photo 1
Justin Maffei, photo 2
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Experience

Digital Expert at McKinsey & Company since February 2021
Senior Manager, AdTech Lead at Accenture Song (2019-2021), Innovation Consultant at Accenture (2017-2019), Associate Manager - Media Management APAC at Accenture (2014-2017)

Education

BS in Marketing, Mass Communications from Arizona State University, Magna Cum Laude (2005-2009)

Location

Atlanta, Georgia, United States