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Justin McAneny

Leading Comms Planner/Digital Strategist & Account Director

Justin McAneny is the Chief Strategy Officer and co-founder of Wool & Water, a company that specializes in improving shopping experiences through 3D Web, AR, VR, and other Metaverse technologies.13 He founded the company in late 2020 with Jeff Odiorne, with the goal of revolutionizing online and offline shopping.4

McAneny has a diverse background in digital strategy, marketing, and communications:

  1. He holds a Masters of Communication Management from the University of Southern California.2
  2. His professional experience includes roles at various agencies and companies:
    • Account Director at Experience-Interaction
    • Director of Digital Strategy at M Booth
    • Communications Planner at quench agency
    • Digital Strategist and Senior Account Executive at Ketchum
    • Publication Manager at hibu

McAneny describes himself as someone who likes "breaking things on the Internet to see how I can disrupt industries and generate new avenues of revenue".2 He has expertise in social media management, digital strategy, and influencer marketing, having worked with notable brands such as American Express, Google, Campari, and Gillette.2

At Wool & Water, McAneny and his team focus on integrating AR commerce technology into retailers' digital and print omnichannel footprints, aiming to increase conversion rates, grow basket size, strengthen shopper loyalty, and reduce marketing costs.1

Highlights

Nov 16 · The Drum
How Snap Uses AR To Drive Purchase Intent For Brands - The Drum
How Snap Uses AR To Drive Purchase Intent For Brands - The Drum
Nov 16 · The Drum
How Snap Uses AR To Drive Purchase Intent For Brands - The Drum
How Snap Uses AR To Drive Purchase Intent For Brands - The Drum

Related Questions

What inspired Justin McAneny to co-found Wool & Water?
How did Justin McAneny's background influence his role at Wool & Water?
What are some notable projects Justin McAneny has worked on at Wool & Water?
How does Justin McAneny's approach to innovation differ from others in the industry?
What are the key challenges Justin McAneny has faced in his career?
Justin McAneny
Justin McAneny, photo 1
Justin McAneny, photo 2
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Location

New York City Metropolitan Area