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Justin Rey Reyna
Independent Product Designer and Strategist
Professional Background
Justin Rey Reyna is a multifaceted freelance designer and photographer with a passion for adventure and creativity. With a robust professional history encompassing various leading roles in product design, Justin has made remarkable contributions to the fields of design and technology. He boasts an extensive background that includes positions at prestigious companies, where he has honed his skills in user experience (UX) design and product strategy, influencing countless projects and elevating brands through his innovative design methodologies.
Previously serving as the Product Design Director at I&CO, Justin led a talented team of designers, crafting exceptional user experiences that resonated with diverse audiences. His leadership catapulted the design process, ensuring synergistic collaboration among design, development, and marketing teams. His role at I&CO was pivotal as it allowed him to blend his business acumen with creative insight, leading to the successful launch of several products.
In addition to his tenure at I&CO, Justin has held several high-impact positions, including Senior Designer at Elephant, ustwo, and BASIC® (part of Dept). These roles enabled him to collaborate closely with clients across various industries, providing insights and design solutions that align with their goals while offering delightful user experiences. His proficiency as a Senior Product Designer at Code and Theory showcased his ability to execute complex projects that demand a nuanced understanding of design and user behavior.
Justin's expertise further extends to UX design, where he has made significant impacts as the UX Design Lead at Huge, providing strategic direction and inventive design solutions. His experience working with companies like Lookback and Handsome demonstrates his versatility and commitment to innovation across the digital landscape, providing brands with cutting-edge design strategies that enhance their digital presence.
Education and Achievements
Justin Rey Reyna’s educational background is as impressive as his professional accomplishments. He earned a Bachelor of Business Administration (B.B.A.) in International Business & Finance from the esteemed Georgetown University, where he developed a strong foundation in business principles while nurturing a passion for creative problem-solving. This unique blend of business and creativity has been a driving force behind his success in product design and strategy.
To further his skills, Justin pursued specialized training in UX design through the Online Circuit at General Assembly. This program equipped him with cutting-edge knowledge in user-centered design principles, elevating his capacity to create designs that resonate with users and meet their needs effectively.
Moreover, he completed the MakerPrep Course in Front End Web Development at MakerSquare - School of Software Engineering, thus integrating technical expertise with his design capabilities. This hands-on experience in web development has given Justin a comprehensive understanding of the design process, enabling him to work seamlessly with developers to produce cohesive and efficient outcomes.
Achievements
Throughout his career, Justin has achieved numerous milestones that highlight his expertise and contributions to the design community. As the Senior Product Designer at Code and Theory, he played a significant role in elevating the company’s digital experiences for clients, resulting in increased user satisfaction and engagement. His keen eye for design and strategic thinking has earned him recognition among peers and clients alike.
Additionally, his consultancy role at InVisionApp Inc. reflects his commitment to sharing knowledge and providing insights into design processes. Through this position, he has helped companies refine their design approaches and adopt best practices in product design, significantly enhancing the quality and effectiveness of their design outputs.
Justin's diverse experiences also include his earlier role as an Investment Management Analyst at State Street, where he gained invaluable insights into financial metrics and product performance, allowing him to merge analytics with creative design solutions. His internship for Digital Media at the Democratic National Committee demonstrates his adaptability and ambition within the fast-paced world of digital media, ultimately leading to a rich combination of skills that inform his design philosophy.
In summary, Justin Rey Reyna is not only an accomplished freelance designer and photographer but also an adventurer who continuously seeks new experiences to fuel his creativity. His educational background, combined with a wealth of experience across reputable organizations, has solidified his reputation as a leader in product design and UX strategy. Passionate about pushing the boundaries of design, Justin remains dedicated to using his talents to create meaningful connections between users and products, making significant strides in the design industry with each project he undertakes.
