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Justin Shriber

CEO at Boostup.ai

Justin Shriber is the Chief Executive Officer (CEO) of BoostUp.ai, a company providing AI-powered revenue operations and intelligence solutions.123 He was appointed CEO on February 27, 2024.12 In this role, Shriber is responsible for guiding the company's strategic direction, driving product innovation, and expanding its market reach.13

Shriber has nearly three decades of experience in the technology industry, holding leadership positions at companies such as Siebel Systems, LinkedIn, and Oracle.123 Before joining BoostUp, he served as CMO of Ontra, an AI-enabled platform transforming the legal technology sector.123

According to LinkedIn, Justin Shriber is located in Salt Lake City, Utah.4 His LinkedIn profile lists the following previous positions4:

  • Chief Marketing Officer at Ontra
  • Contributor at Forbes Business Development Council (2018-2020)
  • Vice President of Marketing, LinkedIn Sales and Marketing Solutions at LinkedIn (2016-2020)
  • Head of Marketing, LinkedIn Sales Solutions at LinkedIn (2015-2016)
  • Vice President of Products and Marketing at C9 Inc. (Acquired by InsideSales) (2013-2015)
  • Vice President, Product Marketing at Apptio (2012-2013)
  • Regional Vice President, Cloud CRM at Oracle (2010-2012)
  • Regional Manager, North American Strategic Accounts at Oracle (2007-2010)
  • Senior Director, Product Marketing at Oracle (2006-2007)
  • Director, Product Management at Siebel Systems (2000-2005)
  • Business Analyst at McKinsey and Company (1996-1998)

Shriber sees AI as having a greater impact on the sales industry than the internet, cloud, and mobile computing combined.12 He is confident that BoostUp will be one of the companies that defines the next generation of sales tech innovation.12

Highlights

Sep 4 · linkedin

Mark Wayland shared a great insight with me that’s reframed how I approach business. As Box’s CRO, he frequently asks folks on his Sales team what business they are in. The new people typically respond “Sales” or “the Content Cloud”. But the ones who’ve been around for a while answer, “We’re in the people business.” “That’s right,” he says, “we’re all in the people business.” It’s a simple but powerful concept. I’ve found that whether I’m walking into a board meeting or a sales pitch, simply reminding myself, “You’re in the people business, Justin” allows me to listen more intently, be a more effective problem solver, build stronger relationships, and, ultimately, have more fun.

Aug 22 · linkedin

Several years ago, Jim Steele gave me a great piece of advice--"spend as much time as you can, face to face, with customers and prospects." He shared an anecdote from his own career that underscored the point.

"I started at Salesforce in October of 2002. I'm sitting in my office on my first day and I'm really excited. Then Marc walks in and says, 'What are you doing here?' I thought he was kidding, so I said, 'I'm Jim Steele, your new president.' He responded, 'No, I'm serious. What are you doing here?' He looks around and says, 'I don't see any customers. I hired you to be in front of our customers and partners.' The irony was that throughout my career, that's what I was known for. So when Marc issued the challenge, I didn't look back. And that started a 13-year nonstop trek around the world meeting with customers, partners, and prospects."

Jim, you'll be pleased to know I'm sending out this post via Delta Wifi, flying home from several in-person customer meetings. In a "Zoom-conferencing world", your words have never been more true.

Related Questions

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Justin Shriber
Justin Shriber, photo 1
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Location

Salt Lake City, Utah, United States