Suggestions
Justin Soong
Product Dev & Founder at Authsignal - Drop in Digital Identity Infrastructure #passkeys #passwordless
Justin Soong is a prominent figure in the digital identity and cybersecurity sectors, currently serving as a Member of the Executive Council at Digital Identity NZ since December 2022. He is also the Founder and CEO of Authsignal, a company focused on providing innovative authentication solutions aimed at enhancing digital security for businesses and consumers alike.
Professional Background
-
Authsignal: Founded in 2022, Authsignal aims to democratize digital trust and safety by offering a drop-in passwordless authentication platform. The company focuses on enabling enterprises to implement flexible authentication flows quickly, thereby mitigating fraud and securing customer data. Under Soong's leadership, Authsignal has positioned itself as a key player in the Asia-Pacific region's digital identity landscape.137
-
Previous Roles: Before establishing Authsignal, Soong held significant positions in various fintech companies:
- Chief Technology Officer at Laybuy: He played a crucial role in scaling the company, which underwent an IPO in September 2020, and processed over NZD$1 billion in cross-border payments.56
- Entrepreneur In Residence at Dovetail: Here, he worked on startup initiatives related to account security and digital trust.5
- Project Lead at Harmoney: He contributed to New Zealand's first licensed peer-to-peer lending platform, managing significant lending operations.5
Education and Skills
Justin Soong holds a degree from the University of Canterbury and has developed expertise in areas such as:
- Cybersecurity governance
- Risk management
- User experience design
- Multi-factor authentication technologies
Contributions and Vision
Soong is passionate about addressing the challenges posed by evolving cyber threats and is dedicated to creating trust ecosystems within digital platforms. His work focuses on ensuring that businesses can protect user accounts effectively while providing seamless user experiences. He frequently engages in discussions about balancing cybersecurity demands with business goals, emphasizing the importance of innovation in security practices.234
Through his leadership at Authsignal and his role in Digital Identity NZ, Justin Soong continues to influence the future of digital identity verification and cybersecurity practices across New Zealand and beyond.
Highlights


