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Justin Soong

Product Dev & Founder at Authsignal - Drop in Digital Identity Infrastructure #passkeys #passwordless

Justin Soong is a prominent figure in the digital identity and cybersecurity sectors, currently serving as a Member of the Executive Council at Digital Identity NZ since December 2022. He is also the Founder and CEO of Authsignal, a company focused on providing innovative authentication solutions aimed at enhancing digital security for businesses and consumers alike.

Professional Background

  • Authsignal: Founded in 2022, Authsignal aims to democratize digital trust and safety by offering a drop-in passwordless authentication platform. The company focuses on enabling enterprises to implement flexible authentication flows quickly, thereby mitigating fraud and securing customer data. Under Soong's leadership, Authsignal has positioned itself as a key player in the Asia-Pacific region's digital identity landscape.137

  • Previous Roles: Before establishing Authsignal, Soong held significant positions in various fintech companies:

    • Chief Technology Officer at Laybuy: He played a crucial role in scaling the company, which underwent an IPO in September 2020, and processed over NZD$1 billion in cross-border payments.56
    • Entrepreneur In Residence at Dovetail: Here, he worked on startup initiatives related to account security and digital trust.5
    • Project Lead at Harmoney: He contributed to New Zealand's first licensed peer-to-peer lending platform, managing significant lending operations.5

Education and Skills

Justin Soong holds a degree from the University of Canterbury and has developed expertise in areas such as:

  • Cybersecurity governance
  • Risk management
  • User experience design
  • Multi-factor authentication technologies

Contributions and Vision

Soong is passionate about addressing the challenges posed by evolving cyber threats and is dedicated to creating trust ecosystems within digital platforms. His work focuses on ensuring that businesses can protect user accounts effectively while providing seamless user experiences. He frequently engages in discussions about balancing cybersecurity demands with business goals, emphasizing the importance of innovation in security practices.234

Through his leadership at Authsignal and his role in Digital Identity NZ, Justin Soong continues to influence the future of digital identity verification and cybersecurity practices across New Zealand and beyond.

Highlights

Jun 13 · chaleit.com
Justin Soong and Sasha Biskup on Bridging Business Goals ...
Justin Soong and Sasha Biskup on Bridging Business Goals ...
Passwordless Authentication with Co-founder & CEO of Authsignal ...
Passwordless Authentication with Co-founder & CEO of Authsignal ...

Related Questions

What is the main focus of Authsignal?
How does Justin Soong's background in fintech influence his approach at Authsignal?
What are passkeys and why are they important in digital identity?
How does Authsignal's drop-in authentication solution work?
What are the evolving threats to MFA that Justin Soong discusses?
Justin Soong
Justin Soong, photo 1
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Location

Australia