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Justine Davis

Head of Marketing, Postman, ex-Atlassian, keynote speaker

Justine Davis is a highly skilled professional known for her expertise in Cloud, SaaS, Go-To-Market Strategy, B2B, Leadership, Developer Marketing, Product Marketing, Enterprise Product Marketing, Product Led Growth, and Flywheel Marketing.

She holds a Bachelor of Science degree in Regional Development from the University of Arizona.

Justine has held several key positions in reputable organizations, including Head of Marketing at Postman, VP / Head of Product Marketing for Agile and DevOps solutions, Senior Director of Product Marketing for DevOps, Director of Product Marketing for DevOps, Director of Marketing for Bitbucket, Senior Product Marketing Manager for Bitbucket, and Product Marketing Manager for Campaign Strategy, all at Atlassian.

Prior to her roles at Atlassian, she served as the Senior Marketing Manager for User Acquisition / Digital Marketing at UniversityNow, Inc., and held various marketing positions at Hotwire, including Senior Online Marketing Manager, Online Marketing Manager, and Marketing / Product Executive Assistant.

Justine's early career included roles at top hospitality organizations like Marriott International, Rosewood Hotels & Resorts, and Hillel Foundation, where she gained valuable experience in marketing, sales coordination, and customer service.

Highlights

Jul 22 · linkedin

“How did you convince your cofounder to name Hashicorp after yourself?”

🌶️ You know a podcast is good when Jean Yang starts with this question for the cofounder of HashiCorp.

I joined Postman a few months ago, and heard we had a podcast. I realize I work here, but damn this pod is good. This season is focused on leadership, both C level and individual contributor level, and I’m loving the conversations so far. On this episode, I particularly liked the conversation with Mitchell Hashimoto about Hashicorp’s culture.

Hashicorp went remote first YEARS before everyone else. Before Slack. Before Zoom. Before obvious collaboration tools.

How did they make this work as a company to brainstorm on 0 to 1 remotely?

Best practices were: 1) huge writing culture and documenting. 2) chat culture. It’s not about putting text in a box. Chat literacy means understanding the difference between ending a sentence with 1 period, 2 periods, 3 periods, or no periods. All have different meanings. Also fundamental was using emojis to convey emotion in an emotionless medium.

They didn’t “enforce” this. Instead they used good onboarding docs, with the idea that you have to convey emotion and body language purely through text, and conforming through peer accountability.

They encouraged others to DM people when they saw something that could be communicated better, and mostly peer to peer so someone higher up doesn’t say it and have it come off as aggressive.

Jun 25 · linkedin

I'm hiring for a head of content strategy!!! This role will be fun as hell, reporting to me. Anyone who has marketed to developers knows that investing in good content and how to distribute it is the most important marketing strategy you can have. This person will own:

  • Creating a comprehensive social media strategy that optimizes content for the specific channel from TikTok to Linkedin and more

  • Organic traffic growth

-The content strategy for Breaking Changes, a weekly podcast where stellar guests from across the API universe to discuss, debate, and solve the latest topics around APIs and API-first.

  • Growing the Postman community both online and in person across professional and student developer community programs

  • Building Postman’s Community champion program

  • Creating a video strategy to grow Postman’s Youtube channel

  • Optimizing Postman’s blog and distribution channels including the Postman newsletter

  • Leading a content team to results with the guiding principal of “quality over quantity”. You will manage a team that creates high-value content that is more likely to be shared, liked, and commented on, amplifying Postman’s reach and impact.... and more.

Let's grow some marketing funnels together!

Justine Davis
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Location

Scottsdale, Arizona, United States