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Justine Haworth

Global Head of Digital Engagement at HSBC

Justine Haworth is a highly experienced digital leader who has held several key positions at HSBC, including Global Head of Digital Engagement.12 She has a long-standing career with the bank, having celebrated her 25th work anniversary at HSBC in March 2021.3

Throughout her tenure at HSBC, Haworth has played a significant role in shaping the bank's digital strategy:

  1. She introduced the first feature phone mobile banking app at First Direct before the iPhone was invented.1
  2. As Global Head of Digital Engagement, she focused on driving customer adoption of new banking methods.1
  3. She created the digital engagement and communication approach for various audiences within and beyond HSBC to support the business strategy.2

Haworth's perspective on digital transformation in customer service is notably positive. She believes that digital technology enhances traditional frontline service roles rather than threatening them.1 Under her leadership, HSBC has implemented several initiatives:

  • Introducing a frontline training program to build staff knowledge of digital services.1
  • Implementing biometric identification to improve customer service efficiency.1
  • Focusing on upskilling frontline staff to handle more complex financial planning needs.1
  • Establishing clear role disciplines and career paths for staff interested in digital roles.1

Prior to her role as Global Head of Digital Engagement, Haworth held other positions at HSBC, including Head of Digital Business Performance for Retail Banking and Wealth Management. Her experience and insights have made her a valuable asset in HSBC's digital transformation efforts.

Highlights

Please hold: customer service executives must focus on digital ...
Please hold: customer service executives must focus on digital ...

Related Questions

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Justine Haworth
Justine Haworth, photo 1
Justine Haworth, photo 2
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Location

Wakefield, United Kingdom