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justine higueras
group director @ roblox | ex-tikok ex-pinterest | creativity explored board member
Justine Higueras is the Global Group Director for Beauty & CPG (Consumer Packaged Goods) at Roblox.2 In this role, she focuses on creating new ecosystems for people to express themselves through digital beauty and helps brands establish and expand their presence on the Roblox platform.2 This includes immersive experiences, digital items, and innovative immersive media offerings like Roblox's Immersive ads.2 She also oversees CPG and QSR (Quick Service Restaurant) verticals.2
Higueras has over 15 years of experience in partnerships, working with Fortune 100 brands.2 Prior to joining Roblox, she held positions at Pinterest and TikTok.2 At Pinterest, she led West Coast partnerships with top technology and telecommunications brands such as Google, Apple, and Microsoft.2 At TikTok, she managed business, measurement, creator, and creative strategy for key technology partners.2
Before transitioning to Roblox, Higueras held the title of Global Head of Emerging Brand Partnerships.3 Earlier roles in her career include:
- Roblox Director, Global Emerging & Enterprise Brand Partnerships (January 2023-Present)1
- TikTok Brand Partnerships Manager (December 2021 - January 2023)1
- Pinterest Sales Manager, Technology and Telecommunications Partnerships (May 2021 - October 2021), Senior Partner Manager, Global Technology & Telecom Partnerships (February 2019 - October 2021), Partner Manager, CPG & Financial Services Partnerships (August 2017 - February 2019), Account Manager (May 2016 - August 2017)1
- URX (acquired by Pinterest) Director, Customer Success (December 2015 - May 2016)1
- Lithium Technologies Senior Sales Account Executive (March 2014 - December 2014)1
- Dachis Group (acquired by Sprinklr) Sales Director (February 2013 - March 2014)1
- Polyvore (acquired by Yahoo!) Brand Partnerships (January 2012 - February 2013)1
- Involver (acquired by Oracle) Enterprise Sales Director (January 2010 - January 2012)1
Justine Higueras holds a B.S. in Molecular Biology from the University of California, San Diego.1
Highlights
When I started at Roblox as Head of Emerging Brand Partnerships, I was given the unique opportunity to build out the innovation and business strategy for 7 (!!!) verticals - cpg, tech, telco, auto, travel, finance & qsr. 🚀
And now the time has come to scale our efforts and our team against these massive categories. If you are a sales or partnerships executive who has early stage platform experience building business models and scaling partnerships with Tech, Telco and Entertainment brands, please take a look at our opening below.
Major perk: you get to work with Stephanie Latham :)
Please apply through the link, share to your network!
Roblox: The Future of Work? Watching institutions like Charles Schwab navigate all the XR/metaverse possibilities on our Roblox platform has reminded me that the brand community is pushing the boundaries for what is possible with our tech.
When most think of Roblox, they think about vast virtual landscapes of play. However, Schwab’s recent HR initiative has showcased a different dimension - the expansive potential of Roblox for enterprise solutions.
🚀 Key highlights from Schwab's Roblox experience: Humanizing Digital Interactions 🌐: Through Roblox, Schwab successfully created deeper, more genuine connections during their hiring process. An impressive 84% of their participants felt they connected better with hiring managers in our digital realm.
Experiential Learning & Onboarding 👟: Schwab integrated job simulations within Roblox, allowing candidates to 'live' their potential roles. This immersive approach led 88% to gain a clearer understanding of their potential responsibilities.
A Hub for Enterprise Innovation 🎮➡️💼: Schwab's endeavor underscores how Roblox can be a powerful tool for institutions, transcending beyond gaming to foster real-world enterprise solutions.
As we at Roblox continue to evolve, it's innovations like these that excite us, offering a glimpse into the vast potential of our platform. We're not just shaping the future of play but also catalyzing the transformation of work and enterprise engagements. And fun fact, the Innovation team at Schwab learned luau and brought the experience to life all in house!
Loved working with Sean Patrick Carey who so wonderfully articulated his team's innovation efforts here:
