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justine higueras

group director @ roblox | ex-tikok ex-pinterest | creativity explored board member

Justine Higueras is the Global Group Director for Beauty & CPG (Consumer Packaged Goods) at Roblox.2 In this role, she focuses on creating new ecosystems for people to express themselves through digital beauty and helps brands establish and expand their presence on the Roblox platform.2 This includes immersive experiences, digital items, and innovative immersive media offerings like Roblox's Immersive ads.2 She also oversees CPG and QSR (Quick Service Restaurant) verticals.2

Higueras has over 15 years of experience in partnerships, working with Fortune 100 brands.2 Prior to joining Roblox, she held positions at Pinterest and TikTok.2 At Pinterest, she led West Coast partnerships with top technology and telecommunications brands such as Google, Apple, and Microsoft.2 At TikTok, she managed business, measurement, creator, and creative strategy for key technology partners.2

Before transitioning to Roblox, Higueras held the title of Global Head of Emerging Brand Partnerships.3 Earlier roles in her career include:

  • Roblox Director, Global Emerging & Enterprise Brand Partnerships (January 2023-Present)1
  • TikTok Brand Partnerships Manager (December 2021 - January 2023)1
  • Pinterest Sales Manager, Technology and Telecommunications Partnerships (May 2021 - October 2021), Senior Partner Manager, Global Technology & Telecom Partnerships (February 2019 - October 2021), Partner Manager, CPG & Financial Services Partnerships (August 2017 - February 2019), Account Manager (May 2016 - August 2017)1
  • URX (acquired by Pinterest) Director, Customer Success (December 2015 - May 2016)1
  • Lithium Technologies Senior Sales Account Executive (March 2014 - December 2014)1
  • Dachis Group (acquired by Sprinklr) Sales Director (February 2013 - March 2014)1
  • Polyvore (acquired by Yahoo!) Brand Partnerships (January 2012 - February 2013)1
  • Involver (acquired by Oracle) Enterprise Sales Director (January 2010 - January 2012)1

Justine Higueras holds a B.S. in Molecular Biology from the University of California, San Diego.1

Highlights

Nov 14 · facebook.com
BeautyMatter - Justine Higueras, Global Group Director of...
Jan 1 · bmnextsummit.com
The Speakers

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justine higueras
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Location

San Francisco, California, United States