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Justine Salter

Digital Transformation and Strategy | Customer-led Loyalty and Marketing | Product and Prod MBA alumni | Climber of mountains and newbie chicken farmer 🗻🐥

Justine Salter is a seasoned professional in the media and product development industry, currently serving as the Director of Product for The Sun at News UK.3 With over 15 years of experience, she has established herself as a passionate and successful leader in product strategy, transformation, loyalty, and digital media.2

Career Highlights

News UK:: Justine has held several positions within News UK, showcasing her growth and expertise within the company:

  • Director of Product, The Sun (current role)3
  • Head of Loyalty15
  • Partnerships Marketing Manager4

During her tenure as Head of Loyalty, Justine played a crucial role in the development and success of the Sun Savers app. Launched in 2017, this loyalty program aimed to incentivize readership by offering cash rewards to users who collected unique codes printed in The Sun newspaper.1

Achievements

Under Justine's leadership, the Sun Savers program achieved significant milestones:

  • Attracted over 600,000 users within its first year1
  • Saved users more than £2 million collectively1
  • Passed 300,000 members, demonstrating its popularity among readers5

Professional Approach

Justine is known for her expertise in:

  • Product strategy
  • Digital transformation
  • Loyalty programs
  • Digital media

Her approach to work involves collaborative methods and a focus on customer-centric features, as evidenced by her decision to work with Red Badger on enhancing the Sun Savers app.1

Personal Brand

On social media, Justine describes herself as "notorious for red lipstick and faffing, a beguiling combination"4, suggesting a blend of professionalism and personality in her public image.

Justine Salter's LinkedIn profile can be found under the username justine-salter-65124814, where more details about her professional journey and accomplishments may be available.

Highlights

Oct 5 · consultancy.uk
News UK appoints Red Badger for Sun Savers app - Consultancy.uk

Related Questions

What are some of Justine Salter's key achievements at News UK?
How has the Sun Savers app evolved under Justine Salter's leadership?
What other projects has Justine Salter worked on at News UK?
How did Justine Salter transition from Partnerships Marketing Manager to Director of Product?
What are Justine Salter's main responsibilities as Director of Product at The Sun?
Justine Salter
Justine Salter, photo 1
Justine Salter, photo 2
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Location

London, England, United Kingdom