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Jutta Richter

Head of Interaction Management @ BMW Group | Fulbright Alumna

Jutta Richter is the Head of Interaction Campaign Management at BMW Group, a role she has held for some time. She is based in Munich, Bavaria, Germany, and has extensive experience within the company, having previously worked in Mini Brand Management and other capacities at BMW Group.

Richter is a Fulbright alumna and actively engages in leadership development, as evidenced by her participation in programs aimed at enhancing leadership skills among new leaders at BMW Group. She shares insights and experiences related to leadership and collaboration on her LinkedIn profile, where she emphasizes the importance of teamwork and innovative thinking in her work.123

Her professional background includes a focus on campaign management and brand strategy, contributing to BMW's marketing efforts and overall brand positioning in the automotive industry.

Highlights

Mar 8 · linkedin

Opportunity to join my team as an intern! Please share in your network 😎

Jan 10 · linkedin

New year, new opportunities! 🚀 Looking for a (Senior) #CRM #Campaign Expert (f/m/d) to collaborate with our team in #Munich on Customer Support campaigns. #hiring Please share in your network or reach out directly via DM.


Details:  We at #BMW Group are striving for new opportunities for improving our #interactions with our #prospects and #customers by utilizing up to date technologies. In this area, a completely cloud-based platform for 1:segment and 1:1 marketing was launched and is in operation across the globe. You can collaborate with the central Campaign Management team which is responsible for #creating #concepts for 1:1 and 1:segment #communication, support the execution on our #marketing #platform as well as continuously #optimize it with #analytical models and A/B tests and share learnings and best practices across the globe.   We actively embrace #diversity, provide a sneaker-friendly atmosphere and are offering a challenging task in our Munich headquarters.   What awaits you:

  • You will build targeted communication blueprints for omni-channel campaigns in the area of Customer Support according to identified customer segments.
  • You design campaign automation workflows for our omni-channel campaign landscape using our Adobe Campaign infrastructure.
  • Part of your daily tasks is the data-driven optimization of 1:1 and 1:segment communication (incl. A/B testing, control groups, …) to increase conversion.
  • Build a consistent global reporting based on which measures can be deducted to improve the worldwide CRM campaign activities.
  • Close collaboration with the business owner of customer support, solution design and rollout teams as well as our in-house data-scientists to continuously improve our 1:1 interaction across the main channels e-mail, app and in car.
  • Project management across central departments, our international colleagues in the national sales companies (markets) as well as our lead agency partners.

What should you bring along?

  • Studies in business administration, business analytics, computer science or related subjects, with a specialization in marketing, media or consumer research.
  • Relevant practical experience in customer relationship management, customer experience management or digital marketing.
  • Expert knowledge in campaign automation tools (preferably Adobe Campaign) mandatory.
  • Proven track-record on high-scale campaign automation in a major industry (preferable e-commerce, automotive, telecommunication).
  • Experience with Adobe Experience Platform a plus.
  • A customer-focused and quality-oriented attitude combined with analytical skills.
  • Ability to present results clearly to all types of audiences in both written and oral communication.
  • Open and curious mind eager to learn and to play in a team.
  • Languages: English fluent, German a plus but not mandatory.   Do you enjoy working with an international and cross functional team? Apply now!

Please note, this is a #temporary position until EoY 2024.

Related Questions

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Jutta Richter
Jutta Richter, photo 1
Jutta Richter, photo 2
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Location

Greater Munich Metropolitan Area