Sign In

Kaan Yigit

President & Research Director, Solutions Research Group (SRG)

Kaan Yigit is a seasoned strategy and insights professional with a strong entrepreneurial background. His research focuses on consumer behavior, demographic trends, diversity, inclusive marketing, and data science. Kaan holds a Master of Business Administration (MBA) with a specialization in Marketing/Marketing Management from Schulich School of Business at York University, and a Bachelor of Arts with Honors in Economics and Communications from York University.

In his professional journey, Kaan Yigit has held key positions, including President & Research Director at Solutions Research Group (SRG) and Senior Consultant at Decima Research (now Nielsen). His expertise spans across strategic planning, market research, and leveraging insights to drive business growth and innovation.

Highlights

Jul 11 · linkedin

Our 'Must Keep TV' tracking study in the U.S. market was featured on/in Broadcasting & Cable, Multichannel News, Advanced Television, Streamable and World Screen last week. The big story is the momentum of the FAST streaming brands Tubi and Pluto TV which are both ranked in the Top 20 this year. If this is of interest to you, take a look at the key highlights here: https://lnkd.in/gXwBv8Cz

Jun 12 · linkedin

I'm happy that our Canadian Youth Sports Report findings are cited in this Associated Press story making the rounds since yesterday. Decline in hockey participation is the symptom of a deeper problem - we are failing to make the necessary investment as a society to keep more youth participating in more sports. Everyone complains about how much time kids spend on their phones but why is it that when it comes to properly funding youth sports organizations, the resources suddenly dry up? It’s time for everyone— including school boards, and governments—to prioritize youth sports. This isn't just about playing games; it's about building healthier, more engaged communities.

Kaan Yigit
Add to my network

Location

Toronto, Ontario, Canada