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Kaan Yigit

President & Research Director, Solutions Research Group (SRG)

Kaan Yigit is a seasoned strategy and insights professional with a strong entrepreneurial background. His research focuses on consumer behavior, demographic trends, diversity, inclusive marketing, and data science. Kaan holds a Master of Business Administration (MBA) with a specialization in Marketing/Marketing Management from Schulich School of Business at York University, and a Bachelor of Arts with Honors in Economics and Communications from York University.

In his professional journey, Kaan Yigit has held key positions, including President & Research Director at Solutions Research Group (SRG) and Senior Consultant at Decima Research (now Nielsen). His expertise spans across strategic planning, market research, and leveraging insights to drive business growth and innovation.

Kaan Yigit
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Location

Toronto, Ontario, Canada