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Kady Srinivasan

CMO | Lightspeed | Klaviyo | Dropbox | 3 IPOs | Venture Advisor

Kady Srinivasan is the Chief Marketing Officer (CMO) at Lightspeed Commerce, a role she has held since December 2022. In this position, she is responsible for leading the company's overall marketing strategy and enhancing its market position to drive growth and innovation. Srinivasan reports directly to JP Chauvet, the CEO of Lightspeed.13

Professional Background:: Srinivasan has over 15 years of experience in marketing across various sectors, including technology, retail, and consumer products. Before joining Lightspeed, she served as the Senior Vice President and Global Head of Marketing at Klaviyo, a marketing automation platform. She has also held significant roles such as Chief Marketing Officer at Owlet Baby Care and Global Head of Marketing at Dropbox, where she contributed to the company's growth and played a key role in its IPO journey.125

Education:: Kady holds an MBA from the University of North Carolina at Chapel Hill and a Bachelor of Engineering degree from RV College of Engineering in India.15

Current Initiatives:: As CMO, Srinivasan focuses on scaling marketing efforts to target complex small and medium-sized businesses (SMBs) and enhancing brand awareness globally. She aims to leverage her extensive experience in SaaS marketing to position Lightspeed as a leader in the commerce technology sector.14

In addition to her corporate role, Srinivasan is involved in mentoring initiatives such as "Girls Who Code" and serves as a Venture Advisor at Relay Ventures.12

Highlights

Jul 19 · linkedin

🚀 I am thrilled to unveil our latest product innovations to merchants everywhere! Our focus remains on empowering our customers to streamline their operations, tackle everyday challenges, and scale their businesses efficiently. We’ve launched an enhanced omnichannel loyalty program that seamlessly blends online and offline experiences. Our enhanced B2B capabilities in NuORDER Assortments are revolutionizing brand collaboration. Plus, we’re helping retailers better understand landed costs and improving inventory management to boost productivity.

Stay tuned for more game-changing updates designed with merchants in mind!

Jun 4 · linkedin

🌟 Exciting News! 🌟

I'm delighted to announce that I’ve joined as an Operator Advisor with F2 Venture Capital! I am excited to work with Barak Rabinowitz and Maor Fridman and visionary founders particularly in AI, and support their growth in all aspects of GTM. A big thank you Leigh Levine for the introduction to F2!

I recently had the pleasure of being interviewed by the F2 team, where we discussed four key principles that generate successful marketing strategies:

1️⃣ Ensure Your Distribution Strategy Has Efficient Unit Economics 2️⃣ Make Sure Your Revenue Models Create Stickiness 3️⃣ Position Your Product to Show Off Its Greatest Strength 4️⃣ Have Your Product Show Users Immediate Value One key takeaway: explore all available tools and think about how you can disrupt your own marketing methods.

Check out the full interview here for more insights: (https://lnkd.in/gMDs7D63)

Related Questions

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Kady Srinivasan
Kady Srinivasan, photo 1
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Location

San Ramon, California, United States