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Kaison Tanabe

Growth—Experimentation and Performance Marketing, IDEO U

Kaison Tanabe is a seasoned growth professional currently serving as the Principal Product Manager, Growth at MasterClass, a position he started in March 2024.1 Prior to this role, Kaison worked at IDEO for over 4 years, where he was the Sr. Growth Product Manager for IDEO U, IDEO's online school.2

During his time at IDEO, Kaison was responsible for:

  1. Experimentation: He established and managed a high-velocity A/B experimentation program focused on acquisition, retention, and engagement of learners.2

  2. Performance Marketing and SEO: Kaison owned the strategy, implementation, and optimization of a multi-million dollar advertising budget across all channels. He also set SEO strategy and direction.2

  3. User Research and Insights: He ensured exceptional customer experiences by identifying customer needs and business opportunities through quantitative and qualitative research.2

  4. Project and Team Leadership: Kaison introduced and scaled the incorporation of design sprints to build team capabilities and increase the pace and quality of product development.2

Kaison has a diverse educational background, including a Bachelor's Degree in Mathematics with a concentration in Cognitive Science from Williams College.1 He has also completed various professional development programs, including Reforge's Growth Series and Experimentation and Testing Deep Dive.2

Throughout his career, Kaison has demonstrated a strong focus on growth, partnerships, and driving innovation across various roles and industries.1 His experience spans from startups to established companies, showcasing his versatility and expertise in growth-oriented roles.12

Highlights

Mar 19 · linkedin

I'm happy to share that I'm starting a new role as a Principal Product Manager at MasterClass. Grateful in particular to:

  • Michael Berliner Charles Taira Paul Bankhead and Taylor Adams for bringing me on 2 years ago
  • key partners Rev. Gensan Kristopher Thomson Alexey Komissarouk Zhyliana Garcia Valdez Lucía Nemmer Ximena L. Sudha Kasamsetty Robbie Giles Jonathan Pease Brian Moore Napoleon Martinez and April (Yingnan) Xu, CFA for your support along the way, as well as each designer, engineer, analyst, content creater, marketer, researcher, scientist, and product manager on your teams.
  • My former team at IDEO for the best on-the-job training in design thinking and creative collaboration--skills I use many times per day.

Excited for what's to come at MasterClass and beyond.

Aug 23 · linkedin

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Related Questions

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Kaison Tanabe
Kaison Tanabe, photo 1
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Location

San Francisco, California