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Kaison Tanabe

Growth—Experimentation and Performance Marketing, IDEO U

Kaison Tanabe is a seasoned growth professional currently serving as the Principal Product Manager, Growth at MasterClass, a position he started in March 2024.1 Prior to this role, Kaison worked at IDEO for over 4 years, where he was the Sr. Growth Product Manager for IDEO U, IDEO's online school.2

During his time at IDEO, Kaison was responsible for:

  1. Experimentation: He established and managed a high-velocity A/B experimentation program focused on acquisition, retention, and engagement of learners.2

  2. Performance Marketing and SEO: Kaison owned the strategy, implementation, and optimization of a multi-million dollar advertising budget across all channels. He also set SEO strategy and direction.2

  3. User Research and Insights: He ensured exceptional customer experiences by identifying customer needs and business opportunities through quantitative and qualitative research.2

  4. Project and Team Leadership: Kaison introduced and scaled the incorporation of design sprints to build team capabilities and increase the pace and quality of product development.2

Kaison has a diverse educational background, including a Bachelor's Degree in Mathematics with a concentration in Cognitive Science from Williams College.1 He has also completed various professional development programs, including Reforge's Growth Series and Experimentation and Testing Deep Dive.2

Throughout his career, Kaison has demonstrated a strong focus on growth, partnerships, and driving innovation across various roles and industries.1 His experience spans from startups to established companies, showcasing his versatility and expertise in growth-oriented roles.12

Highlights

Oct 10 · theorg.com
Kaison Tanabe - Principal Product Manager, Growth at MasterClass
Kaison Tanabe - Principal Product Manager, Growth at MasterClass
Apr 29 · contactout.com
Kaison Tanabe Email & Phone Number | ex-IDEO

Related Questions

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Kaison Tanabe
Kaison Tanabe, photo 1
Kaison Tanabe, photo 2
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Location

San Francisco, California