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Kamal Basu

C-Suite Executive with a rich legacy of building Brands and Business

Kamal Basu is a seasoned marketing and advertising professional with a rich and diverse experience of working with marquee brands across categories. He started his career with Young & Rubicam, followed by stints at Ogilvy and Saatchi & Saatchi, where he became one of the youngest CEOs of a global network advertising agency in India in 2008. His expertise includes managing brands from Services, Pharmacy to Personal and Body Care. Kamal Basu also worked as the Head of Marketing & PR at Volkswagen India and Head of Marketing at SKODA India. He continues to explore and create new-age consumer solutions for Petrromin Automotive and a global communications company.

Highlights

Mar 15 · Exchange4Media
Volkswagen’s Kamal Basu takes up advisory role at Nissan India - Exchange4Media
Jan 17 · afaqs
Kamal Basu call it quits from Volkswagen - afaqs
Jan 12 · economictimes.com
Kamal Basu appointed Head of Marketing at Volkswagen ...
Mar 13 · afaqs.com
Profile: Kamal Basu: Crossing over - Afaqs
Profile: Kamal Basu: Crossing over - Afaqs

Related Questions

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What is Kamal Basu's background in digitisation and acceleration?
What companies has Kamal Basu previously worked for?
How has Kamal Basu's role evolved over the years?
Kamal Basu
Kamal Basu, photo 1
Kamal Basu, photo 2
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Experience

Business Consultant at Self-employed (November 2021 - Present)
GM Digitisation & Acceleration Project Leader at Petrromin Corporation (May 2020 - October 2021), Advisor - e commerce and Brand Lead at Nissan Motor India (February 2018 - February 2019), Head Marketing & PR at Volkswagen India (January 2015 - January 2018), Head of Marketing at SKODA India (January 2012 - December 2014), CEO at Saatchi & Saatchi (January 2008 - December 2011), Vice President at Ogilvy & Mather (1993 - 2000)

Education

Marketing Management at Jamnalal Bajaj Institute of Management Studies, SSC at Holy Name High School (1969 - 1978), BCom in Commerce at Sydenham College (1980 - 1983)

Location

Mumbai, Maharashtra, India