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Kamal Basu

C-Suite Executive with a rich legacy of building Brands and Business

Kamal Basu is a seasoned marketing and advertising professional with a rich and diverse experience of working with marquee brands across categories. He started his career with Young & Rubicam, followed by stints at Ogilvy and Saatchi & Saatchi, where he became one of the youngest CEOs of a global network advertising agency in India in 2008. His expertise includes managing brands from Services, Pharmacy to Personal and Body Care. Kamal Basu also worked as the Head of Marketing & PR at Volkswagen India and Head of Marketing at SKODA India. He continues to explore and create new-age consumer solutions for Petrromin Automotive and a global communications company.

Highlights

May 16 · linkedin

Worrying in the times of Covid. This invisible spec has got us all worried. About today. About tomorrow. About living. About livelihood. About stepping out. And stepping back in. About spending. About savings. The list goes on. Not sure if worrying has ever led to concrete solutions. However it has led to height BP, low sugar ... and this list goes on as well. So to all my friends and family here, who, along with me happen to be in that vulnerable age, I wish you don’t worry and start enjoying what a retired life would look like. And by the way, for those who forgot, the weekend starts today. Cheers and happiness always.

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Kamal Basu
Kamal Basu, photo 1
Kamal Basu, photo 2
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Experience

Business Consultant at Self-employed (November 2021 - Present)
GM Digitisation & Acceleration Project Leader at Petrromin Corporation (May 2020 - October 2021), Advisor - e commerce and Brand Lead at Nissan Motor India (February 2018 - February 2019), Head Market at Ogilvy & Mather (1993 - 2000)

Education

Marketing Management at Jamnalal Bajaj Institute of Management Studies, SSC at Holy Name High School (1969 - 1978), BCom in Commerce at Sydenham College (1980 - 1983)

Location

Mumbai, Maharashtra, India