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Kamila Żyżkowska
In Touch PR & Marketing Agency/Public Relations/Investor Relations/Marketing Communication
Professional Background
Kamila Żyżkowska is an accomplished professional with over two decades of hands-on experience in communication and information management. With expertise in developing and executing comprehensive marketing strategies and communication plans, Kamila has significantly influenced the marketing landscape. Notably, she has been instrumental in introducing new brands to the market, showcasing her ability to understand market dynamics and consumer behavior.
Beyond brand marketing, Kamila has extensive experience in implementing various projects for public and local government administrations. Her role as an advisor on image creation underscores her proficiency in crafting communication strategies and enhancing media relations. Kamila's dedication to effective communication is further exemplified in her lectures on public relations at institutions such as the School of the Humanities and Journalism in Poznań and the Business School in Wrocław.
Education and Achievements
Kamila’s academic foundation is as impressive as her professional accomplishments. She studied An Integrated Approach to Public Relations at the esteemed London School of Public Relations, where she honed her abilities to integrate diverse communication tactics. She further expanded her business acumen by pursuing postgraduate studies in Management at the Poznan University of Economics.
Kamila graduated with a degree in Political Sciences and Journalism from Adam Mickiewicz University in Poznań, a testament to her passion for communication and the social sciences. This background in political science, combined with her journalism studies, has equipped her with the necessary tools to navigate the complexities of public discourse and brand communication.
Professional Experience
Currently, Kamila serves as the CEO and Owner of In Touch PR & Marketing Agency, where she leads a team dedicated to providing innovative public relations and marketing solutions. Her hands-on leadership style is an essential component of the agency's success in delivering results-driven campaigns.
Before founding In Touch, Kamila was a Co-organizer for the Poznań Startup Weekend Smart City, fostering innovation and entrepreneurship in urban development. She also played a pivotal role in the Startup Weekend Fashion & Tech as a co-organizer, showcasing her versatility in various industry sectors.
In her previous positions, Kamila has served as the PR & Marketing Director at Chigo Agency, where she developed strategic communication plans that enhanced the agency's outreach and branding. Her tenure as a spokesperson for the Poznan Industry and Technology Park allowed her to bridge the gap between technology and public relations, ensuring that the organization's message resonated well with the community and stakeholders.
Besides, Kamila has also excelled as a Marketing & PR Manager at DGA SA and as the Marketing & PR Director at Doradztwo Gospodarcze DGA S.A., further solidifying her reputation as a key player in the marketing communication field. Her projects have consistently displayed a strong alignment with the organizations' goals while maintaining an innovative approach in their respective marketing strategies.
Achievements
Throughout her career, Kamila has made significant contributions to the field of public relations and marketing. Her ability to create successful marketing campaigns and strategic communication plans has been pivotal for various organizations that she has worked with. Her reputation as a thought leader in the industry is reinforced by her teaching roles, where she mentors the next generation of PR professionals, sharing her wealth of knowledge and experience.
Kamila’s extensive involvement in both private sector startups and public administration roles showcases her versatility and understanding of various operational environments. Her strategic mindset combined with a deep understanding of public relations principles positions her as a trusted advisor to organizations seeking to improve their communications and market presence.
