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Kamini Natarajan

Principal Product Manager at Microsoft Whiteboard

Kamini Natarajan is a seasoned ecommerce and digital marketing leader with a rich background in direct-to-consumer (DTC) skincare brands, encompassing over a decade of experience.

With a strong track record of facilitating rapid brand growth through comprehensive digital strategies that span various channels, Kamini is deeply entrenched in data-driven marketing methodologies and cutting-edge technologies.

She excels in managing both paid and organic channels such as SEM, SEO, Display, Social, Retargeting, Email, Affiliate, and SMS, demonstrating a profound understanding of data analytics.

Kamini's leadership prowess extends to building, nurturing, and guiding cross-functional teams, with a sharp focus on enhancing performance and driving productivity.

Her adeptness in managing significant budgets, forecasting, and handling profit & loss (P&L) responsibilities underscores her comprehensive skill set in the ecommerce and digital marketing domains.

Kamini Natarajan's skill set includes customer acquisition & retention strategies, CRM and loyalty program management, ecommerce technologies and analytics, UI/UX design, performance marketing optimization, paid media expertise, leadership acumen, team management proficiency, and budget planning and forecasting capabilities.

Previously, Kamini held the position of Director Of Digital Marketing at Derma E, contributing her expertise to advance the digital presence and marketing strategies of the organization.

Highlights

Aug 15 · linkedin

I'm thrilled to announce that I've completed the Chief Executive Officer Program from Columbia Business School Executive Education!🎓🎉

This comprehensive program has been an incredible journey of growth and learning, equipping me with invaluable insights and skills to navigate the complex landscape of modern business leadership.

I'd like to express my heartfelt gratitude to the exceptional faculty who made this experience so enriching, including William Duggan, Vanessa Burbano Donna Hitscherich, Shivaram Rajgopal, Pierre Yared Jerry Kim, Paul Canetti, Paul Ingram, Sheena Iyengar, and many others. Your expertise and guidance have been instrumental in shaping my understanding of strategic leadership.

A Big thanks to the success coaches John Dion and Lauren Valencia. Emily Schmidt - your help and support throughout the program is much appreciated.

Throughout the program, I gained crucial knowledge in: Applying strategic leadership principles in today's rapidly evolving business environment Developing a global perspective on macroeconomic trends and cultural nuances Evaluating sustainability and stakeholder management for long-term value creation Enhancing communication and negotiation skills for effective stakeholder relationships Leveraging data and technology to drive innovation and improve decision-making Cultivating an executive mindset with enhanced self-awareness and adaptability

This experience has reinforced my belief that continuous learning is essential for effective leadership. As leaders, we must constantly evolve, adapt, and acquire new skills to stay ahead in our ever-changing business world.I'm excited to apply these learnings in my role and contribute to driving growth and innovation in our organization.

Here's to the next chapter of leadership excellence!

#LeadershipDevelopment #ExecutiveEducation #ColumbiaBusiness #ContinuousLearning #CEOProgram

Feb 21 · linkedin

AI in Marketing: Personalization Powerhouse or Ethical Pandora's Box? As a marketeer, I've been exploring AI's potential in marketing, and personalization & customer engagement stand out! But is AI a silver bullet or a double-edged sword? Leaders like L'Oreal & Coca-Cola are already using it. Are you using it for content, creatives, data analysis, personalization or something else? Share your thoughts on AI in marketing!

#AIinMarketing #CPG #Beauty #FoodandDrink #CustomerExperience

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Kamini Natarajan
Kamini Natarajan, photo 1
Kamini Natarajan, photo 2
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Experience

Principal Product Manager at Microsoft Whiteboard (March 2022 - Present)
Senior Manager of Product Management at Slack (January 2020 - March 2022), Principal Product Manager at Informatica (May 2019 - January 2020), Sr. Product Manager-Enterprise Tools at Walmart Global Te at NetApp (September 2008 - March 2010)

Education

A+ (Certificate of Excellence) (2015 - 2016)

Location

Simi Valley, California, United States