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Kana Hammon

Narrative Strategy | Stanford MBA

Kana Hammon is an acclaimed researcher, narrative strategist, and social entrepreneur with a rich background in launching initiatives across private and social sectors.

With a Bachelor of Arts degree in Comparative Studies in Race and Ethnicity and an MBA from Stanford University, Kana brings a strong educational foundation to her work.

Her professional journey includes roles such as Director of Narrative Strategy at Asian American Futures, Narrative Strategist at Activate CA & Asian American Futures, and Communications & Copywriting at Emerging Radiance.

Kana has diverse experience, having served in positions like Narrative Change Researcher at Activate California, Associate Trainer at Butterfly Lab for Immigrant Narrative Strategy, Lead Product Manager at Grow Progress, and Narrative & Digital Strategist at The May 19th Project.

She has also contributed as a Product Manager at Omidyar Network, Co-Founder & Executive Director at YCore, and in various roles at shopkick, including Co-Founder, COO, Director of Media, and Associate Product Manager.

In addition, Kana has a background in product design, management, and research, with notable internships at organizations like shopkick, A+D Architecture and Design Museum in Los Angeles, and Rush Hour Concerts.

Kana's expertise lies in narrative strategy, human-centered design research, program design, and operations, making her a versatile professional with a knack for driving impactful initiatives.

Highlights

Jul 14 · linkedin

The fabulous Naomi Baer is hiring at Activate again. Activate is a national nonprofit supporting climate scientists to bring their innovations to market. They are seeking strong technical talent who wants to make an impact in the climate space: https://lnkd.in/gMVQvSG6

Jul 10 · linkedin

The biggest political divide is not between LEFT and RIGHT, but between those who DO and DON'T follow politics, according to Professor Yanna Krupnikov of the University of Michigan. She explains something I’ve long noticed: people who talk about issues nonstop can feel intimidating, and, frankly, a little exhausting, for those who are less focused on issues.

I learned this on the #EzraKleinShow last week, and was fascinated. Here are some of the takeaways from the podcast; by “politics” I mean issues, elections and civic engagement in general, not just candidate races:

🥖 People who don’t follow politics still vote. We shouldn’t ignore this group. However, they’re more focused on everyday issues like grocery prices and housing affordability, than wonky economic indicators.

🥳 There is a bigger difference between engaged and disengaged Democrats than disengaged Democrats and Republicans. Party preference isn’t everything. 

😏 Seeing people who talk (or post) non-stop about politics may be alienating to people who are less-engaged. I’ve noticed a feedback loop this year where some people  say they’re posting about certain issues more because they don’t see others do the same. I wonder what impact this has had more broadly.

💗 Can we get people who are disengaged to care, or is that a pipe dream? This topic needs a LOT more research. Even if people don’t follow politics closely, they still hear about elections and issues through the media they follow. Joe Rogan was mentioned as someone who isn’t expressly political but does have vibes about issues and candidates. Thus, working with influencers and content creators can be a powerful way to reach disengaged people.

This doesn’t mean we should stop talking about the issues that matter to our communities; just that we have room to try many approaches.

Klein shared how hard it can be for traditional institutions to reach disengaged voters by, say, working with creators and influencers. That is so far far from my own experience at Asian American Futures. We’ve had an amazing experience working with Social Currant, a GenZ-led creator agency. They recruited creators who don’t make issue-based content to help us explain the Supreme Court decision on race in college admissions, and the importance of mental healthcare to AAPIs.

This year, we’re working with VietRISE and AAPI Victory Fund's c3 team to teach creators about local issues and get out the vote in Orange County. The outreach to creators has been overwhelmingly positive. People like Mikka Kei Macdonald at Community Change, and Oluwakemi Oso and Kate Gage at Cooperative Impact Lab, have been doing this longer and at an even bigger scale.

I’m excited to see how working with creators and influencers to reach out to young, less-engaged, potential voters can make a difference for AAPI communities.

Listen to the podcast episode here: https://lnkd.in/gzVn5Fei

Kana Hammon
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Location

San Francisco, California, United States