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Kanika Mittal

Head of Sales@Twitter - Marketing Director@Reebok - INSEAD - CLIO, EFFIE Awards - Top 50 Brand Leaders, Asia -

Kanika Mittal is currently the Country Head of Taboola India, a company specializing in contextual marketing through generative AI and creative solutions.14 She is also the Founder of D.E.A.R Indiya (drop everything and read, India), a community initiative that encourages children to read, and the author of "The Adventures of Sugi & the Banshee".14

Mittal has over 19 years of experience across digital, tech, e-commerce, retail, and consumer goods.14 She has held various leadership positions, including:

  • Country Head at Twitter India: From August 2018 to April 2023, Mittal was responsible for driving revenue and leading cross-functional collaborations.1 She focused on establishing Twitter's purpose and cultural relevance, fostering a high-performance culture, diversifying and growing the business, and positioning Twitter as a platform of choice for brands.12
  • Country Marketing Director at Reebok India (adidas Group): From December 2012 to March 2018, Mittal led the repositioning of Reebok into a premium fitness brand and implemented an omni-channel, digital-first approach. She also initiated the #FitToFight movement, which put the female consumer at the forefront of strategy and execution.12
  • Other roles at Reebok India: Prior to becoming Country Marketing Director, Mittal held positions such as Senior Brand Manager (April 2011 - November 2012), Brand Manager (April 2009 - March 2011), and Assistant Marketing Manager (March 2007 - March 2009).1
  • Assistant Manager - Marketing Communications at Tata Teleservices Ltd: Mittal began her career at Tata Indicom, where she launched the Tata Indicom Rural Phone and managed marketing operations for West India.1

Mittal has received several awards and recognitions, including being named a Top Digital Revenue Leader in 2023, Digital 40under40 by Exchange4Media, and one of Asia's Top 50 Brand Leaders.13 She was also a Board Member of the Marketing Society in India and a mentor for the Vedica Scholars Program for Women.1

Kanika Mittal holds a BCOM (Hons) degree in Commerce from Shri Ram College of Commerce (1999-2002) and a PGDBM (MBA) from Mudra Institute of Communications Ahemdabad - MICA (2003-2005).1

Highlights

Sep 7 · afaqs.com
Taboola appoints Kanika Mittal as Country Manager - afaqs!
KANIKA MITTAL: MAKING TWITTER THE PLATFORM OF CHOICE ...
KANIKA MITTAL: MAKING TWITTER THE PLATFORM OF CHOICE ...

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Kanika Mittal
Kanika Mittal, photo 1
Kanika Mittal, photo 2
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Location

Gurgaon, Haryana, India