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Karen Barranco

Modern Brand Strategist and Designer/Consultant

Karen "KK" Barranco is a brand identity strategist and creative professional with over 25 years of experience in the design industry.1 She is the founder of Special Modern Design, a brand identity and design consultancy based in Los Angeles, which she established in December 2000.12

Barranco's career highlights include:

  1. Leading award-winning design firms before founding her own company.1
  2. Working as a Creative Director at Evenson Design Group for about 5 years, where she led teams creating identities for iconic companies like Apple, NBC Universal, Disney, and Warner Bros.1
  3. Directing creative groups to develop merchandise for Universal Islands of Adventure theme park in Orlando.1
  4. Being featured on lynda.com by John McWade, who praised her work as better than Pentagram's.2
  5. Having her design hand-picked by Shepard Fairey to represent the 'Revitalization of the Los Angeles River' initiative.2

Barranco's approach to brand identity design challenges preconceived notions and focuses on finding the distinguishing factor that makes a product or service special.1 She works closely with business owners and thought-leaders to build purposeful, coherent, and profitable brands.12

Her services include brand and marketing strategy, company and product naming, web design and development, art direction, packaging and merchandising, and logo and graphic design.1

Related Questions

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Karen Barranco
Karen Barranco, photo 1
Karen Barranco, photo 2
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Location

Los Angeles Metropolitan Area