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Karen Budell
Strategic marketing executive and cross-functional business partner building brands and leading teams through change and growth
Karen Budell is a strategic marketing executive and cross-functional business leader with over 20 years of experience in brand building and storytelling.2 She is currently the Chief Marketing Officer at Totango, where she leads brand and content, events, growth marketing, product marketing, and sales enablement.12
Budell has an impressive career history, including:
- Vice President of Brand Marketing at Momentive.ai (formerly SurveyMonkey)12
- Various roles at Google, including work on YouTube Ads and the Google Marketing Platform launch team12
- Director positions at Workday Adaptive Planning and Saba2
- Chief Content Officer at Imagination (Content Marketing Agency)2
She is an active member of CHIEF, a professional network for women executives, and serves on the Dean's Board of Advisors at Quinlan School of Business at Loyola University Chicago.12 Budell was also recognized as one of Pavilion's 50 CMOs to Watch in 2024.3
Budell holds a B.A. from Washington University in St. Louis, an MBA from Quinlan School of Business at Loyola University Chicago, and a Postgraduate Diploma with Merit from the London School of Journalism.2
Highlights
Raise your hand if you’re facing a GTM challenge ✋
You’re not alone. There’s probably something you could be doing across marketing, sales, CS, and product to be BETTER TOGETHER.
If you’re looking to improve alignment across your teams or tech stack, optimize your GTM motion, and network with your executive peers, then I hope to see you at the GTM Partners Better Together conference in Atlanta on August 28th.
I’m most excited about the session Bryan Brown will moderate on 3 use cases with top GTM tech execs:
1️⃣ From cold outbound to warm follow-up and ⏫ conversion rates with Sam Levan of MadKudu Tyler Lessard 🎯 of TechnologyAdvice Jam Khan of ZoomInfo
2️⃣ Unlock pipeline with customer time to value and ROI with Chris Moody of Demandbase Julien Sauvage 🥖 of Clari Justin Noodleman of Vidyard
3️⃣ Driving customer-led growth to improve efficiency and profitability with Palmer Houchins of G2 and yours truly, representing Totango + Catalyst Software
If you live in ATL or know GTM leaders in the area, please spread the word.
Link to register in the comments, or DM me for a VIP invite. See you there!
Some things are meant to be ... together. And our teams know first hand about the power of 1+1 = 3.
Totango and Catalyst Software announced our merger earlier this year, so we understand how important it is to break down silos, align on a shared mission and goals, and collaborate to drive recurring value for customers.
Do you believe in serendipity? At our last in-person event, we gave away co-branded socks that had “Better Together” on the soles. That’s why today I’m excited to share that Totango + Catalyst Software are part of the GTM is Better Together initiative from GTM Partners to help GTM leaders focus on the most important part of your business growth: protecting and growing your customer base.
As a GTM leader, I see the power that can be unlocked when you integrate products across your tech stack, so we’re thrilled to be partnering with other tech leaders on this!
Check out the link in the comments to learn more, and join us on the road!
#bettertogether #customerledgrowth #CLG #customersuccess #partnership
